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5 Tactics to be More Engaging on Social Media and Gain More Customers

5 Tactics to be More Engaging on Social Media  and Gain More Customers

Social media is not a place that people go so that they can view advertisements, browse through all of the business pages, or read long technical updates about a company. Social media is a place to be social! This means that people want to be engaging in conversations and making their voice heard.

We at Online Market Domination want to share with you some of our tactics to making sure that your followers stay engaged with your business and ultimately become your customers.

1. Initiate Conversation with your Social Media Followers

If you are at a social event and you want someone to talk to you, how do you do it? You have to talk to them first! Show them that you care about what they have to say by making the first move.

2.Ask For Feedback

Let your followers know that you value their opinion and that you want your products and services to be at their best.

3. Do Surveys and Polls

People love sharing their thoughts and opinions on the internet. The surveys can be things directly related to your business, or just fun questions to get the conversations rolling.

4. Organize Giveaways, Contests, and Promotions

This will get people excited about visiting your page! You can even gain more followers and recognition by having the contest entry include sharing the post or tagging a friend. Even for those who do not win, the excitement for the contest will now be associated with your business.

5. Live Q & A Sessions

Live sessions show your followers that you actually want to hear from them. It also gives you the opportunity to tell your audience the things that they actually want to know about your business instead of just guessing what questions they may be having.

The right digital marketing consultant will be able to incorporate all of these into your marketing plan so that you can see your followers begin to engage with your business.

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What Goes into Creating Optimal Content and Customer Experience

What Goes into Creating Optimal Content and Customer Experience

On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty.

This is achieved through web content that goes far beyond ordinary but without all of the sensory overload. Each aspect of your site should have its own purpose—from the background to the logo to the informative blog. Every part is a solid brick in the foundation of your establishment’s site.

Here are some possible “add-ons” to consider to make your site stand out:

– Demo/explainer videos
– Client testimonials
– A page for reviews
– Informational text that actually informs—as opposed to simply luring the client
– Interactive questionnaire
– Easy-to-follow graphics
– A healthy combination and balance of “all-the-above”
– The compelling story of your business began and most importantly, where it’s going

And don’t forget a user-friendly “contact us” page or even an option for a live Chat with a knowledgeable representative from your company? You’re only limited to your own and your team’s imagination.

So the time has come to set that staff meeting and do a plus/delta on your site’s current features. What’s working and drawing in an audience, and what’s not working? What is the purpose of each and every feature of your site? What are some viable changes that can be made? Who is your target audience? How can you make your site not only engaging but also user-friendly?

As you can tell, some guidance from an experienced digital marketing consultant should come in handy. You are the experts in your product or service; so allow some room for the marketing experts to help.

Essential Questions to ask about Customer Experience

User experience with your site can make or break your business. Think about it. A slow interface, a shopping cart that’s difficult to navigate, or even one small glitch can drive traffic away and steer potential customers toward the next result that showed up on the list of search results. So how do you keep this from happening?

Working with a knowledgeable and experienced team of designers and developers can make quite a difference in creating the best customer experience possible. When searching for such a team, you might need to keep a few ideas in mind such as

– Can they reduce my site’s loading time?
– Can they create engaging content that includes images?
– Can they strike a balance between SEO and treating my audience like “real people”?
– Can they build a user-friendly check-out?
– Can they build a user-friendly customer service Chat and/or Email page?

Thus, looking at these many aspects related to a customer’s experience is as vital to us as it is to you. Helping your business to thrive is our ultimate goal and mission.

By joining forces with your team, we can assist you in improving the customer’s experience.
What if you’re just barely getting started? We can build on that foundation as well. Either way, we’ll explore several options, analyze data, and minimize as much trial-and-error as possible to get your site running as quickly and smoothly as possible.

So don’t worry about a design that’s full of bells and whistles as opposed to substantial, engaging content and usability. Your clients are the bosses, and we’ll consider both their needs and your expectations of what makes a great, user-friendly site. Therefore, there’ll be no more worries about dead links or useless features. Would you like to find out more about what we can design for you?

Contact us at markus@onlinemarketdomination.com to learn more or visit our website.

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Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages.

Imagine having a storefront and measuring the number of people who come in, take one quick look around and immediately leave, versus the people who come in to browse for a bit and eventually end up buying something.

Your website’s bounce rate is a window into the effectiveness of your storefront to retain potential customers. Google Analytics is a great tool for seeing how many visitors have been to your website in the last 30 days, which pages they visited the most, and how long they spent on those pages.

Here are a few things to keep in mind as you use Bounce Rates to improve your website and by extension, your business.

High Bounce Rate can highlight areas in need of improvement

You may notice that some pages have higher bounce rate than others, some with extremely high bounce rates that indicate little to no retention of traffic there. Use this as an opportunity to work on that page, and attract more visitors! Whether it be by updating it, improving the content, or perhaps assessing whether that page is really necessary.

A Low Bounce Rate means a quality entry page

Landing sites/entry pages are essential to maintaining a low bounce rate. They are your storefront – what draws the customers in! A low bounce rate on your entry page means that it is doing a good job of getting visitors to venture deeper into your site, getting them to view other pages and learn more about your business. Maintaining a quality entry page with relevant information, links to other pages, and pleasant aesthetics is key to making sure you are retaining visitors for as long as possible.

Bounce Rate should be relevant to your business’ objective

A high bounce rate on a particular page doesn’t always mean bad performance. Think about what pages on your site you want visitors to pay attention to the most. The goals of your business’ website should be in line with which pages you want to optimize for the lowest bounce rates.

Have more questions about how to use Bounce Rates to improve your website? Visit us at http://onlinemarketdomination.com/ or drop us an inquiry at markus@onlinemarketdomination.com.

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5 Compelling Digital Marketing Stats

5 Compelling Digital Marketing Stats

1. Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website. Why? Because 80% of internet users browse on their smartphones. If your site is not mobile responsive, then you are not in the game.

Get a mobile-friendly website now!

2. Ninety-three percent of customer buying decisions are influenced by Social Media. Customers trust peer recommendations. Positive comments on Social Media work! You should be connected with your best customers in social media so they can easily recommend you.

Set up your social media accounts now and get active!

3. Active blogs generate 67% more leads! Blog sites are perfect for interacting with your customers on a more personal level. Are you actively blogging?

Start blogging right now!

4. Four times as many potential customers would rather watch a video about your service/product than reading about it. Videos work because they are more interesting and easier to absorb, in addition to being easily shared! How many videos are on your site? Do you have a YouTube Channel?

Get into video marketing now!

5. Thirty percent of small businesses do not bother to measure their return-on-investment (ROI) following their digital marketing campaigns. That’s madness! How do you know if you are doing the right thing?

Contact me at markus@onlinemarketdomination.com and I’ll show you not only how to measure ROI, but to make your digital marketing work to produce ROI in the first place!

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Why a Website Audit is Necessary

Why a Website Audit is Necessary

Your website is your online shop window. It is the first impression you are giving to your new visitor regarding the credibility of your business. If a customer cannot navigate your website to find what they are looking for, they will have no faith in buying from you. You should want it to provide a good experience for your customers. Does it function correctly? Is anything broken? Have you checked lately?

1. What is your site speed? How long does it take for your website to load? If it takes too long, you may have just lost multiple visitors. If it’s not as quick as your competitors, you have just made a bad first impression.

2. Does the content on your site accurately describe what you are selling? This is not only important for your site visitors; even before anyone else sees it, Google has to value your website to ‘rank’ your business site in the search results.

3. Does your site work properly on mobile devices? Have you checked? If not, you are losing a lot of potential customers interested in your services.

4. Are parts of your site broken? Obsolete? What effect are these broken bits having on the overall performance of your site?

Want to find out what else may be improved? Hit me up at markus@onlinemarketdomination.com.

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How Long It Does Take to See the Results of Digital Marketing

How Long It Does Take to See the Results of Digital Marketing

This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together.

Are you looking for short-term results or are you planning for next year?

If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen in 2 days or in a week.

Comprehensive keyword research and continuous monitoring and optimization of your PPC settings will maximize performance and yield ongoing positive results.

If your vision is for longer-term gains then consider search engine optimization (SEO). A comprehensive and thorough SEO campaign will start to yield results after a few months. This may take 4-6 months or 6-9 months.

Successful results mean not only increase your website ranking on search engine results but also receiving leads that lead to sales.

We can help you with a cohesive strategy both for immediate and long term success.

Visit our website http://onlinemarketdomination.com/ to learn more about our marketing audit and blueprint consulting services.

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5 Easy Ways to Better Engage Your Audience

5 Easy Ways to Better Engage Your Audience

Every time a user comes to your website or social media page you have the opportunity to interact with them and turn them into lifelong customers! We want your customers to enjoy coming to your page and to look forward to viewing your content. So that leaves us with the question, what does your target audience want to see on your page?

Here are some of the top ways that you can encourage viewers to get involved on your page:

Trivia Questions

Give your followers a chance to show off a little bit of their knowledge! Also, if you can come up with interesting bits of trivia for them, it will spark a lively conversation on your page and give viewers a reason to share your post.

Interactive Infographics

These are a great tool because they are visually pleasing and eye catching, but they also can pass along useful information about your business or industry to your potential customers.

Polls

A poll shows your audience that you want to hear what they think and gives them a chance to make their voice heard on your page.

Live Video Streaming

There isn’t a better way to make the viewer feel like a part of your company then by giving them a live window right into your office! They can feel confident knowing exactly who you are and what you do!

Interactive Mobile Apps

Make an easy to access App for your customers to use. It will allow them to stay constantly connected to your business.

All of these tactics are going to give your targets the opportunity to engage with your business. This will show that you care more about just making the sale, you care about your customers and want to hear from them. This will go a long way towards building followers that will stay with your business for a lifetime.

For more help engaging your customers, visit us at http://onlinemarketdomination.com/.

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An SEO Audit is a Must

An SEO Audit is a Must

So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first.

Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. How often do you have an SEO audit done?

It is of extreme importance for you to gain an understanding of your SEO performance through an independent, objective, and unbiased SEO Audit.

Is your SEO performing well or not? Were benchmarks and goals set before the SEO campaign started?

Without an SEO Audit, you will not have a sound SEO strategy. Without a sound strategy, your SEO campaign will likely fall through, resulting in a complete waste of money.

Online Market Domination puts focus on finding problematic SEO areas and establishing SEO baselines, benchmarks, and goals for a successful SEO campaign.

Here’s some helpful information to give you an idea about the process and points that should be covered in an SEO Audit:

https://www.searchenginejournal.com/the-ultimate-seo-audit-checklist/
https://www.searchenginejournal.com/seo-site-audit-technical/

Are you lost in the jargon? Confused by how technical an SEO Audit is? You’re not alone. Call us at 847-238-2768 and we’ll help you get an SEO Audit done.

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Is Your Website Mobile-Friendly?

Is Your Website Mobile-Friendly?

Just about everyone has some sort of mobile device, be it a tablet, smartphone or laptop.These people are also searching for a business that offers your services. If your site does not function properly on their variety of devices, they won’t waste time trying to make it work.

Test your web pages for mobile-friendliness here: https://search.google.com/search-console/mobile-friendly

A mobile website is one that has been designed to be responsive. This means the site can detect what kind of mobile device it is being viewed on. It then adapts itself to fit and function properly on the device.

Here are 5 reasons why you should have a mobile site:

1. Social media shares are huge on mobile devices because they are so easy to do. Your content, pictures, and videos will get shared more often because your website is readily accessible on mobile devices.

2. Google favors mobile-friendly sites in the search engines. That means they rank mobile-friendly sites higher.

3. A mobile-friendly site means more opportunity for sales. If the visitor’s experience on your site is fast and straightforward and NOT clumsy and difficult, of course, you will have a better chance of a sale.

4. Users on mobile are bigger buyers! Why? Because more often than not they quickly browse for what they want, checking for info before buying.

5. And finally, the most important reason is that most people now have a mobile device or two. Why ignore the majority of your customers?

Reach out to us if your website has mobile issues. Visit our website: http://onlinemarketdomination.com/.

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Keyword Research is a Critical Success Factor in SEO

Keyword Research is a Critical Success Factor in SEO

Keyword Research allows you to gain intelligence on the actual queries of your potential customers are using and how big the monthly search volume is for those terms. Through this research, it is easy to determine the keywords for your SEO campaign.

More than 80% of buyers research online before making a big purchase. If you have no idea what search terms they are using, then you don’t know what keywords to optimize for.

Keyword Research is a crucial process for any successful SEO campaign. Connect with us to learn more.

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