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How to Use Local Search Marketing to Your Advantage

google-bing-yahoo-logosAt Online Market Domination, we know figuring out the right marketing strategy for your business can be complex. That’s why we take pride in putting together resources to enable you to put your business in the best possible position to bring in new clients and returning customers with your marketing strategy.

In this article, Online Market Domination looks at how to use local search marketing to your advantage.

Update Your Website

The importance of websites for local businesses is clear. Search results, online reviews, or display ads contain limited information and often link back to your website, where more detailed information is available. For those businesses that do have a website but fail to maintain it or let it remain static may be just as bad as not having one. Outdated or inaccurate information frustrates consumers and risks losing valuable customers to another company.

Ask Customers to Provide Positive Reviews

While some businesses shy away from online reviews because of the fear that complainers are more vocal and likely to leave reviews, studies have found that 80% of customers posted reviews as the result of a positive experience with a business. Therefore, local businesses are missing a huge opportunity for positive exposure, content, and reviews, all of which impact SEO and ranking for your local business. Do searches on your own business to find which sites with reviews pull up.

Highlight What Consumers Value About Local Businesses

Consumers value local businesses for quality. They overwhelmingly choose local businesses over national chains for providing personalized service, delivering quality work, treating customers fairly, and being reliable in delivering a product or service as promised. Each of these business traits represents a competitive advantage local businesses have over those with larger, more recognizable brand names. One way to highlight these traits is to include language in search results that communicates them.

Online Market Domination Is Here to Help

Call the experienced professionals at Online Market Domination to get started on your marketing strategy today. You can reach us at (847) 238-2768.

Posted in: Mobile Marketing

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3 Things to Know About Mobile Marketing

IMG_1116If there’s one solid argument we could make in regards to your internet presence, it’s that you need to have a website that remains dynamic and responsive on all platforms. No matter the device, your website needs to be visible and easy to navigate; being mobile-friendly is a huge component of internet marketing.

What is Mobile Marketing?

In short, mobile marketing is marketing done via mobile device. That means your mobile website is user-friendly, ranks high in search engine results, and is varied in content. Mobile marketing is absolutely the way to approach a younger, varied audience as well as the business professionals and even retirees who have adopted smartphone technology. Mobile marketing is not something to ignore.

How does a mobile site rank with search engines?

The fact of the matter is, your mobile site has the potential to skyrocket to the top of search results and rankings. Your site can rank well with search engines if you’re creating fresh, innovative, and informative content. If your business is a great resource through the mobile platform, you’re fated to rank well!

Finally, how do I make this happen?

The key to having a mobile site that has all of these characteristics is to have great content. Sales can immensely boost if you’re producing great content and have an internet marketing team that knows your audience: a marketing team that can create a mobile site that represents your brand while bringing in consistent revenue.

Enlist a Team to Help You Dominate

Don’t go any longer with your internet marketing without taking into account the mobile aspect. It is an avenue that your business needs to take into account in order to dominate! With Online Market Domination, you can do that. Enlist our team to boost your mobile marketing now. (847) 238-2768.

 

Posted in: Mobile Marketing

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Referral Marketing has Moved Online

In the 10 years that I’ve been doing local search marketing and positioning clients as authorities in their respective fields , I’ve never seen a bigger shift and change in local online marketing than I have recently with online reputation.  With Google recently merging 80+ million Google+ business pages with their websites with their respective Google My Business page and online rating, reputation is not only important, it’s essential.  As I highlight in my latest best-selling book, “Demystified – The Business Owner’s Roadmap to More Customers, Clients and Patients Online”, even off line networking has moved online.  In fact, in a recent study we found by BrightLocal.com, 72% of Buyers trust reviews as much as personal recommendations.

And 87% of businesses that are referred, the person who received the referral will go check you out before calling you, and that’s after you were referred.  This is unprecedented.  So  to make it plain as day, it’s not about reputation management, that is just being reactive and is really obsolete.  It’s about being proactive with reputation marketing and actively and intentionally going out and building a 5 Star reputation an then marketing that reputation.

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Posted in: Reputation Marketing

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What is Your “Online Reputation” – and Why Is It So Important?

A business’ online reputation is in fact their first, and biggest, concern.

Why increase visibility in search engines in order to get more leads, if you have negative comments/reviews about your business that color a prospective customer’s perspective of your business before you even get a chance to build a relationship with them and convert them to a customer?

Or, just as worse, why spend thousands to gain greater visibility in search engines if you have no comments/reviews about your business and so your competition is able to control the online conversation for your market as defined by search keywords?

As you can see, managing your online reputation or “Reputation Management” is your first priority.

The scope of “Reputation Management” defined in this manner is much larger than just reviews. In fact, studies show that it includes the following factors:

  • Visibility: Are you easily found in search engines, including Google, Bing and Yahoo as well as local search such as Google Plus and Yahoo Local for the keywords your ideal customers are searching for? Is your business accurately listed in Review sites and Business directories? Is your business accurately listed in hundreds of these directories to maximize your online visibility and authority and standing with the search engines?
  • Reviews: After making sure your business is accurately listed (business name, address, phone and website as shown EXACTLY on your website) in as many review sites as possible, are you monitoring your reviews 24/7/365 for both positive and negative comments and engaging with the reviewers, especially if they leave a negative comment? Do you have a thoughtful, effective customer reviews program in place to motivate customers to leave positive reviews to make sure you can compete with your competition and establish a balance in case of any negative reviews in the future?
  • Mentions: Do you have an effective program in place to generate a consistent stream of social media posts, images, news releases, videos and articles about your business? If not, you will not be able to dominate the conversation about your line of business in your market, nor will you be able to control the conversation about your business – and thus your reputation.
  • Social Media: Are you engaging with your customers and prospects – building an online relationship with them? If you fail to socialize with them and your competitor does – where will that leave you? It will leave your competitor with the ability to define the market, control the “frame of reference” for the discussion regarding the services you provide and ultimately control the frame for reference for the discussion about your business. If your competitor defines the decision parameters for your prospects and customers – ho will you compete if they favor the competition?
  • Share of Voice: Which of the businesses you compete with online will dominate the market and attract the most new customers? The competitor who commands the largest “share of voice,” or the one who has the most visibility, most positive reviews, mots news releases, image posts, video posts, articles and greatest social media engagement and activity on the search engine results pages for the keywords used by the largest number of buyers of your product or service. Will that be you?

And this is only the first step in Reputation Marketing.  We are the only firm in the market that offers a monitoring and management service that covers all of these facets of building a strong and commanding 5 star online reputation. Contact us for more information and a free reputation analysis today.

Posted in: Reputation Marketing

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University of California in Berkeley Study Published

A study was recently conducted by the University of California in Berkeley and  published in The Economic Journal.

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So let’s talk about reputation marketing a little bit – this is just one of the amazing stats that is showing an increased return on investment that companies get when investing in reputation marketing strategy.

You can see here that with this study done by the University of California in Berkeley, they looked at 328 different business. They found that if you increase the rating by slightly half a star you can actually increase business by 19%. Reputation marketing is proven to increase business by 19% with just half star rating online.  Now, that’s powerful.

Now let me ask you this. On a monthly basis, if your business increase 19%, would that be pretty significant for you?

Well, it would be for most companies. Imagine if you crushed your competition with dozens of 5 star reviews?  This is why reputation is literally exploding this year for business and why it’s worth taking a serious look at this.

As Always, if you have any questions, comments or observations, please feel fre to leave them below.  Or If you’d like to have a conversation, please call us at 847-238-2768.

Seeing you at the top crushing the competition!

All the very best –

just-Markus-transparent

Posted in: Reputation Marketing, Stats You need to know

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7 Powerful Insider Secrets to an Engaging Facebook Business Page

7 Powerful Insider Secrets to an Engaging Facebook Business Page

So you want to create the best Facebook page for your business or practice?

Here are 7 Powerful Insider Secrets to creating an Engaging Facebook Business Page.
Having a Facebook page is essential for any small business today, and is a great tool for reaching out to customers and getting direct feedback. And while you’ll need to get a picture and some basic information up in order to get started, you’ll need to do a bit more than that in order to make it the best Facebook page your customers go to that day.

1. Remember that Friday is picture day.
Business Facebook posts which have a picture with them are clicked 54% more of the time than posts that are text only. And even with the popularity of video, pictures are still clicked on 22% more than their moving counterparts. Also, posting them before noon will give them a 65% better chance of being clicked, rather than waiting until after 12:00 p.m. Generally, the worst days of the week of publish status updates are Saturday and Sunday.

2.Talk about them, not you!
Nobody goes to a business’ Facebook page to hear all about how great the business is, their complete history, and the training courses their staff attend. These things are great and may have a place somewhere on your page; but this kind of content should not appear all the time. Customers want to hear about themselves – how you can help them, if you have information that is interesting to them. If not, they’re going to find a company’s page that does. Always remember to think about what your customer wants to hear, rather than what you want to tell them.

3. Old is out, new is in… is intriguing… is just downright interesting.
If you’re still talking about those “new” website upgrades you made in 2012, your customers have lost interest. Or if you keep rehashing old industry news, they’ll get bored of hearing the same thing again and again. Instead, look for new products that you can talk about (but not all the time,) and actual news that’s happening – right now – in your industry. That will keep people coming back, and people liking your page so that they too, can keep in the know.

4. Personality wins, every time.
If it’s a choice between your page, which is filled with facts, statistics, and links with little description as to what they are, and a page that actually interacts with its visitors, replies to comments, and addresses questions and concerns, they’re going to go to the latter every time. Make sure that you’re not only interacting with your visitors, but that you’re doing so in a way that’s actually human and actually shows who you and your company are.

5. It’s still about page ranking.
Remember that Facebook doesn’t generate top results and page ranking it Google – it generates great results! And, some experts even say that in five years, more people will be “Facebooking” to find information rather than “Googling” it. Either way, because you’ll get such high search results, it’s important that you use keywords in your status updates, on your wall, in your information section, and anywhere else you can.

6. Use a profile picture – and a cover picture.facebook-cube-logo
In March 2012, Facebook changed over to the much improved Timeline format. With this new style, you can have both a profile picture, which is much smaller than before, and a cover picture, which is much bigger than before. The best news in all of it is that it gives you a chance to give people two images of your company and brand when they visit, and not just one. Make sure you always take advantage of these features, and that you change them regularly.

7. It’s okay to be vain.
At least in the way of your Facebook page’s URL. When you first create your page, you’ll be given a somewhat long and awkward URL link – hard to remember, and hard to promote. Get 25 Likes though, and you’ll be able to go into your profile, into your username page, and change the URL of your page to what’s called a “vanity URL.” So your Facebook page address could go from being www.facebook.com/pages/MycompanyABC/5454878545412.co,to something much simpler and cleaner, www.facebook.com/MycompanyABC.com.

Posted in: Facebook Marketing

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Add Additional Facebook Apps to Your Business Page

The great thing about the Facebook Timeline page for your business, you can add apps that will help you with a complete variety of functions. Three of these apps will show up in your Views and Apps Bar. When they are clicked on, it will take your page visitors to a new page that has the specific app. There are apps for just about anything you could think of that would be helpful to further market and sell your products and services. Many of these apps are free and some will have a cost associated with them depending on where you get the app to use at your Facebook Page.

A popular app to have is an app that automatically posts links to your blog articles as they are posted to your business blog. This app can be integrated into your business website so you do not have to do it manually. People who may not have visited your site might see these posts at Facebook and click through to your site for additional exposure to your business.
Other apps include social bookmarking apps that allow Facebook users to subscribe to your RSS feeds if they so choose. E-Commerce apps are available so you can sell products and services directly from your Facebook account. Since Facebook does not allow for promotions and contests to be posted directly on your wall or cover photo, you can use a variety of apps in order to create exclusive promotional and sales for your Facebook followers.

There are apps that allow you to publish polls to further engage your followers and learn more about how to offer them the products and services they need. Apps for surveys and discussion boards are also helpful to keep followers engaged and receive important information from them in order to improve your business offerings.

Apps that help you see news and deals from your website is a timesaving app for many time challenged business owners. Another time saving apps allow integration from other social media sites that will automatically upload posts across the networks your business is involved with. Apps that allow additional contact information such as Google Maps are timesaving for potential customers so they do not have to leave your business Facebook page in order to find out how to get to your business.

There are also apps that allow you to highlight your top followers, your Business page “Likes”, a calendar for events and a large variety of other apps. Consider which apps would be most beneficial for your business to use. Chances are you will find one that fits the bill.

Posted in: Facebook Marketing, Online Marketing Articles

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What Is Email Marketing?

Email marketing is a great communication tool if used properly. An email campaign is a one or more emails sent to a group of recipients who have opted in to an email list. A timed or “drip” campaign will send out emails at regular intervals (perhaps once per week). The stream of timed emails will be triggered by a specific action by each recipient – usually by the recipient signing up to receive the emails. This cycle may be repeated for a specified number of iterations.

Benefits

  • Saves you money.
  • Sending communication via Event Campaign is considerably cheaper than sending via traditional post.
  • Saves you time.
  • Compiling, testing and sending an email marketing campaign can be completed by us in a matter of hours or minutes, not days, freeing up your time to let you do what you do best.
  • Helps build brand awareness.
  • Regular communication with your clients’ helps you build awareness and enhance customer loyalty.
  • Allows you to track responses instantaneously.
  • Event Campaign shows you who opened your e-newsletter, what links they may have opened and how they responded to your campaign.
  • Lets you communicate directly with your target audience.
  • Your e-newsletter is delivered straight to the inbox of your client, allowing you to push your message to your audience.
  • Allows you to communicate personally with your clients.
  • Each message sent via Event Campaign can be personalized for each recipient. Sending an e-newsletter to Dear George, reads a lot better than sending it to Dear Sir, or Dear Customer.

Email Marketing Plan

  1. Plan your email campaign– It’s important to plan your email campaign well in advance before the newsletter sending date. As our targeted audience is from US and Panama, so we will have to search email IDs from these locations.
  2. Design a Marketing Page: We will create separate marketing page or we can say landing page for newsletter campaign. In this page we will provide as much as information of our company products and services. We will create design mockup options of the landing page and send it to client for approval. This page includes the Check Out or Buy Now options available so that any one can directly buy any products or services from landing page itself. Client will provide us the content of landing page.
  3. Segment and personalize: After creating the separate landing page, we will start planning the newsletter Segment and offers. What type of offers and discounts we are providing to our client is also included on the newsletter.
  4. Design Newsletter: After getting the newsletter content from client and also analyzing the different segments, we will start creating the design of newsletter. We will send the design mockups of the newsletter for client approval. We will add the unsubscribe button on our newsletter so that if any recipients want to quit receiving the newsletter then he/she can do it through submitting hi/her email address on unsubscribe forum.
  5. Test before you send: We will send the final newsletter to client for his/her approval. Only After getting the client approval, we will blast it to searched email IDs.
  6. Update Email Data List: We will remove all the unsubscribe emails from the master email data list. We will also search more relevant email IDs.
  7. Blast Schedule: We will send the newsletter blast once in a month. Every month we will create new design of newsletter, and add unique content.

Expected Results

  1. Traffic Increase – With our newsletter marketing campaign, traffic on our landing page as well as on website will increase.
  2. Brand Popularity – With our newsletter marketing campaign, our company brand awareness will also increase.
  3. Leads Increased – With our newsletter marketing campaign, your website traffic will increase. As a result coming visitors will convert into confirmed leads.

Recommendations

  • Create a Clear Call to Action in Email Marketing Campaigns
    Make sure recipients of your email marketing message know what you expect them to do (and what they can expect in return).
  • Include an Easy to Use Un-subscription Link in Newsletters
    Unhappy subscribers are worse than no subscribers. An easy and fail-safe way to unsubscribe is a way to make subscribers happy.
  • Inform Your ISP about Your Email Marketing Activities
    The connection to your ISP is one of the most important. So make sure they know that you’re sending legitimate bulk email and won’t disconnect you as a spammer.
  • Make Landing Pages Fit Your Email Marketing Campaign
    An email marketing campaign is nothing without a landing page, so make sure it visually belongs to its campaign and does not irritate the user.
  • Make Sure Un-subscriptions are Effective Immediately
    Avoid a spam-like impression by making sure un-subscriptions from your newsletters or email marketing lists go into effect immediately.
  • Test the Layout of Your Newsletter with Email Clients
    Make sure your email marketing message looks good not only in your email program, but in your recipient’s, too.
  • Use Your Brand in the Subject
    Spark interest, and make your recipients comfortable with opening your marketing messages.

Posted in: Online Marketing Articles

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What is PPC and How do I Manage is?

Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Additional Information
Find below the two models of PPC :

  • Flat-Rate PPC Model – In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.
  • Bid-Based PPC Model – In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.
  • Google AdWords – AdWords is Google’s flagship advertising product and main source of revenue ($16.4 billion in 2007)[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
  • Yahoo! Search Marketing – Yahoo! Search Marketing is a keyword-based “Pay per click” or “Sponsored search” Internet advertising service provided by Yahoo!. Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com). Goto.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.
  • Microsoft AdCenter – Microsoft adCenter (formerly MSN adCenter), is the division of the Microsoft Network (MSN) responsible for MSN’s advertising services. Microsoft adCenter provides pay per click advertisements.

How can I manage PPC?
PPC campaign management includes the devising of PPC affiliate programs and creation of PPC banners ensuring increased click-through rates and signups. A pay per click campaign is managed with a four-fold method:

Search for right keywords: Using the various SEO tools, the search engine optimizer prepares the list of keywords and related words that help in promoting your business, products and services Management of PPC bid management: Every business is unique and therefore requires special attention. For this it is necessary to bid on keywords that will help in accelerating the business activity. Making Ad copy: It is advisable to make a copy that attracts, informs and coverts the visitor into a buyer. PPC ROI Tracking and Analysis: from time to time the project delivery manger provides periodic reports that help in knowing the success of PPC campaign.

Posted in: Online Marketing Articles

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