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What is PPC and How do I Manage is?

Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Additional Information
Find below the two models of PPC :

  • Flat-Rate PPC Model – In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.
  • Bid-Based PPC Model – In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.
  • Google AdWords – AdWords is Google’s flagship advertising product and main source of revenue ($16.4 billion in 2007)[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
  • Yahoo! Search Marketing – Yahoo! Search Marketing is a keyword-based “Pay per click” or “Sponsored search” Internet advertising service provided by Yahoo!. Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com). Goto.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received.
  • Microsoft AdCenter – Microsoft adCenter (formerly MSN adCenter), is the division of the Microsoft Network (MSN) responsible for MSN’s advertising services. Microsoft adCenter provides pay per click advertisements.

How can I manage PPC?
PPC campaign management includes the devising of PPC affiliate programs and creation of PPC banners ensuring increased click-through rates and signups. A pay per click campaign is managed with a four-fold method:

Search for right keywords: Using the various SEO tools, the search engine optimizer prepares the list of keywords and related words that help in promoting your business, products and services Management of PPC bid management: Every business is unique and therefore requires special attention. For this it is necessary to bid on keywords that will help in accelerating the business activity. Making Ad copy: It is advisable to make a copy that attracts, informs and coverts the visitor into a buyer. PPC ROI Tracking and Analysis: from time to time the project delivery manger provides periodic reports that help in knowing the success of PPC campaign.

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Successful Facebook Promotions and Contests

Promotions and contests for your Followers, and to help encourage more Followers, is a popular way to market and advertise through your business Facebook Timeline pages. Promotions can be anything from offering coupons for discounts off your products or services or anything else you think your Followers would take advantage of. Contests can be for small gifts such as a $5 gift card or for larger gifts. They can be in the form of drawings or image or video contests. As long as you abide by Facebook policy for promotions and contests, the sky is the limit in regard to what you can do to run these events through your business Facebook Timeline page.

Facebook expects you to abide by all laws governing business promotions and contests. They also insist that you administer promotions and contests within Apps on a canvas page or an app on a page tab. These are not allowed to be run through the Cover Photo on your business Facebook Timeline page. Facebook also requires that each participant sign a release form that acknowledges that Facebook has nothing to do with the promotions or contests and accepts no liabilities from them under any circumstances.

Your Facebook Timeline promotions and contests also need to include fine print that states that Facebook is not a sponsor, does not endorse, administer or have any association with the promotion or contest you are running. This fine print should also state that the participant’s disclosure of information is received by your business and it is not shared with Facebook.

Your Facebook promotion or contest cannot utilize any Facebook features, or ask participants to use any Facebook features. What this means is that you cannot tell people “Like this page for a chance to win” or have them Like or Share contest information in order to get “votes”. You can however have participants vote on your own website after registering through a Facebook app registration form.

Finally, you cannot use Facebook to notify winners. You can announce the winners on your Facebook Timeline page after you have emailed, phoned or otherwise contacted the winners to let them know they won. Also, do not use any Facebook images, logos, or other Facebook owned content within the promotion or contest. Reviewing the guidelines before you create the promotion or contest will help you learn more. You can find them at www.facebook.com/promotions_guidelines.php.

Once you are familiar with what Facebook requires, you can easily create promotions or contests that will be in compliance with Facebook and help explode your business Facebook Timeline page with activity revolving around the contest or promotion. Using your Facebook Timeline page to announce and allow participants to register, and then using your own business website to help administer and blog about the contest will create some valuable cross posting opportunities. For example, if your contest includes having participants create images or videos using your products or services, they could email them to your business to be uploaded to your business website, then people can vote on them at your website. You can post links to the images and updates about the contest on Facebook to keep Facebook Followers engaged in the contest. This will benefit both your business website and your business Facebook Timeline page.

As you gain Followers, get used to succeeding with Facebook ads, and learn to post content to keep your Followers engaged, you will start to find out why more than 82% of marketers rely on Facebook for such a high percentage of their marketing and advertising success. Hosting Facebook promotions and contests, creating discussion groups and other engaging activities will build a strong and loyal community that will be sure to purchase your products and services over your competitors. This will be because you took the time and effort to build brand loyalty through your business Facebook Timeline Page.

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How to Generate Leads from Your Business Facebook Timeline Page

If generating leads and converting them into paying customers is the lifeblood of your business’s products and services, then you will want to utilize your Facebook Timeline page in order to generate as many qualified leads as possible. There is a variety of ways to do this and some will work out to be more effective for your particular business model than other ways are. It is best to continue to test and try out all the methods you can think of, keep an eye on your analytics and make adjustments accordingly until you find the perfect mix of ideas for your business to generate leads on Facebook.

Facebook ads are certainly one avenue to exercise when you want to generate leads for your business. Create specifically targeted ads to the demographics that are most likely to need your products or services. If you offer something for free such as a white paper or eBook that will attract the interest of your target market in the ad, interested potential customers will click on the ad in order to receive the free product. At that point you can have them fill out their name, email address or any other information you want from them. If you make sure the product is something that qualified leads would want, then that will help qualify them. For every person that requests the free product, you have a lead to add to your lead list.

Another way to generate leads is to get personal with new Followers of your business Facebook Timeline page. Make sure this message is not marketing or advertising or it will immediately turn off whoever just Liked your page. A welcome message letting them know that you are happy they are new friends will be excellent. Make sure and include a link to your website and the offer to your free white paper or eBook. If they sign up for the free product, you will know they are interested in learning more about your products and services.

Offer free events such as free ½ hour to hour long webinars that will talk about information that you know people who need your products or services would be interested in learning about. For example if your business is involved in the diet industry, a webinar about the latest quick and easy ways to get in shape, featuring an expert in the diet and fitness industry, would be a well attended webinar where you can collect all the information you need to generate leads from the webinar attendees.

Another way to create qualified leads is by starting discussion groups that your target market would be interested in participating in. Having an ongoing dialog will help you find leads through finding out who is in the market for your products or services.

By utilizing Facebook ads and creating events and interactive activities for your business Facebook Timeline page Followers, you will be amazed at how many qualified leads you will be able to generate. Remember not to blatantly advertise or market for leads though until you know for sure someone is interested. Then you can encourage them to sign up for a free product or sign up for your email newsletter. After you get the initial sign-up, you will be able to further advertise or market to them from that point, away from the social activities on Facebook.

Posted in: Facebook Marketing

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How to Use Facebook Timeline Page Insights

Keeping track of how your business Facebook Timeline is producing is important in order to adjust and create new campaigns. It also helps you know what to test for different types of content, ads and marketing events in order to get the full potential of having a business Facebook presence. Facebook makes getting all the information you need to track the progress of all your business Facebook Timeline page activities comprehensively with “Facebook Insights”. You will see the initial Insight graph on the Admin Panel of your business Facebook Timeline Page. In the upper right hand corner of the Insight’s graph, you will see a blue link that says “See All”. When you click on that link it will bring you to a page that highlights Facebook insights.

The first view you will see is the overview of your page including day to day information including total likes, friend of fans, how many people are talking about your business Facebook Timeline page and the weekly total reach that your page has been exposed to. You will also notice that there are other tabs including Likes, Reach and Talking About This.

To break it down more thoroughly, total likes are the number of people who have clicked on the “Like” button for your business Facebook Timeline page. Friends of Fans is an accumulative amount of friends that your Followers are friends with. This number is important to know because it gives you a potential of exposure you have for running sponsored stories. People Talking About This reflects the number of Followers who engaged with your Timeline page in any way. Finally, the weekly total reach is the total amount of Facebook users who have been exposed to any content associated with your Timeline page. This number includes ads, sponsored stories or shared posts.

Underneath the graph that is associated with the above information are “Page Posts” records reflecting how Followers engaged with each specific piece of content. These records include the date each post was created, the type of post (video, image, link, etc..). The reach column reflects how many people actually saw the post, engaged users reflects the number of users that clicked anywhere within that post to Like, Share or Comment on it. Talking About This shows the number of people that created content from your post. The last column, Virality denotes the percentage of people who talked about the post divided by the amount of exposure it received. Obviously the higher the percentage of the virality, the more popular that particular post was.

Past the overview page, each tab has another breakdown of information that is helpful in gathering analytics for your business Facebook Timeline page. The Likes tab breaks down your Followers by age, gender and location for you to see how many Followers fall within your target market demographics. You will also see what the top sources of how your Followers Liked your Timeline page.

The Reach tab reflects information about the total amount of people that saw any content posted on your business Facebook Timeline page. This includes complete demographic breakdowns and referring pages. The referring pages are important to see where people are finding your Timeline page from other places on the internet such as search engines or your own business website. The Talking About This tab includes a breakdown in demographics about who created a story about your Timeline page.

Exporting all of the information in Facebook Insights is easy and can be included in any type of analytics reporting your business reviews in order to create new campaigns, make adjustments to what is posted and how often, or other activities to build your business Facebook Timeline page and overall business success.

You will see the “Export” button in the upper right hand corner of the Insights pages. It will allow you to export date ranges, what file type you want the export to upload as, and the specific data you want to export. When you export your first Facebook Insights report for your page you will notice there is more information that shows up to help you review your Timeline page progress.

When you review the Insights report pay close attention to the demographics and specifically what activity at your business Facebook Timeline page they seemed to Like, Share or Comment on the most. This will give you a roadmap in knowing whether your Followers appreciate images, videos, or content more and what types. For example, if you are a candle making company and you posted a video about how to decorate your bedroom with candle sconces. You see from the Insights report that there was a spike in activity all based around that video which would tell you that your Followers enjoy learning how about to decorate with candles. Creating additional posts that are similar to what is popular will keep your Followers engaged. In contrast, if you see no activity based around a particular type of post, you will know that those posts just do not work well with your Followers and you are better off avoiding them in the future.

Review or export your business Facebook Timeline page Insights on a weekly basis to for the best results. This will help you create a content plan for the upcoming week that will capitalize on what Followers seemed to enjoy the most, while avoiding what they seemed to enjoy the least. If you do this consistently, you will notice a substantial increase in the popularity of your Timeline page.

Posted in: Facebook Marketing

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How to Engage Your Business Facebook Timeline Page Followers

When you start to get more Followers to your business Facebook Timeline page, you will begin to wonder how to best keep them engaged. Brands have a harder time keeping people engaged, especially if they come across as too much of a business and not enough of a personality. That is why it is so important to define the personality your business has by emphasizing the culture of your business and personality of you and your staff members. Another reason is people need to be emotionally stimulated in order to share, post or otherwise engage with Facebook posts and many businesses fail to emotionally stimulate their Followers because they are afraid to stretch the limits of what might be appropriate for their target market.

The most important thing to have in order to keep your Facebook Followers engaged is great content that goes straight for your Followers hearts. Think about what your target market is going to love the most. If you are a dog washing business, adorable pictures of dogs and puppies, tips about caring for and training your dog and other interesting information is going to be exciting for your Followers. Remember people go to Facebook to stay connected and be entertained, if they wanted dry or boring information, they would not go to their favorite social spot on the web, so keep that in mind. Be shocking, create feelings of joy or give people great tips that will help them in their everyday life.

Videos and images will go a long way to keep Followers engaged. People are becoming much more visually conditioned and catching their eye long enough to make sure you get their interest is going to come through images and videos over words any day. Create videos of how your products or services work, create videos of the little league team your business sponsors, or the company holiday party, or summer picnic. Keep the videos under four minutes long and moving at a rate that will keep viewers captivated. You can also share compelling videos from YouTube instead of always creating your own.

Images can be of your products, employees, topics relative to your products or services, or just about anything that you believe your target market will love to comment on or share with their friends. Facebook etiquette is very specific about tagging images and if people such as staff or customers show up in your pictures, make sure and let them know before you tag them. Better yet, ask them to tag themselves. When someone is tagged in an image, the image will show up on their Facebook page as well. This is a great way to get exposure.

Keep a good sense of humor. If you can keep your Followers laughing, and especially if you can help them get their social media friends laughing because they could share what you offered, you are going to develop a loyal group of Followers. Make fun of your business in a lighthearted way and share images of goofy moments. Share the daily escapades of the office adventures with your Followers and allow them to feel like they are part of your business. Everyone loves to feel like they are a part of something and the more they feel as if they are a part of your brand’s culture, the more they will want to do business with you.

While Facebook frowns on contests and promotional events being hosted through your business Facebook Timeline page, you can still have some guessing games, or ways of keeping Followers engaged that is not a formal contest, yet will still be highly popular. Giving away a $5 gift card to someone for answering some random trivia question or coming up with the best caption for one your business images is a fun way to celebrate your Followers. The $5 gift card is well worth the investment when Followers stay engaged hoping they will become the next $5 winner. It will also create more Followers when winners brag to their Facebook Friends about how they won something from your business Facebook Timeline page.

Remember to ask questions about business ideas you are considering as well. People love to give their opinion. When they feel as if you are interested in what they have to say about the way you do business they will gain trust that you are a great business to give their patronage to. For example, if you are a car wash, you can ask customers what scent they prefer for the interior of their car and why they like it the best such as “New Car Smell”, “Pine Fresh”, or “Fruity Scents”.

With all the ideas for posting content that will keep your Followers engaged, responding to them is the most important practice to keep up with. Respond as immediately as possible to comments or wall posts from your Followers. Use open ended questions when possible to keep the communication flowing. When your Followers see that you reciprocate with responses to their activity they feel as if you value them and will become more inclined to stay engaged. They will also feel more inclined to recommend your business to their friends and associates because they will feel as if they have a personal relationship with you. That alone can convert Followers into customers more than any promotional or sales item you may have to offer.

Posted in: Facebook Marketing

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How to Get Followers to Your Business Facebook Timeline Page

Now that you have been getting your business Facebook Timeline page set up with compelling content and search engine optimized posts, information and pages, it is time to start campaigning to get more Followers. There are two rules of thought for finding followers and the most successful campaigns will more than likely lean somewhere in the middle. Considering the industry your business is in will help you determine where your focus will be the most successful.

One rule of thought says the more Followers the better, and while this could be true for increasing the number of intra-links back to your business Facebook Timeline page, having a couple thousand followers who do not interact, engage or have an interest in your products and services are not going to increase your conversion rates or help build your business. The other rule of thought for getting more Followers for your business Facebook Timeline page is that you should focus completely on your target market because they will be the ones that will end up interacting with your page, because your products and services are interesting to them. They will also be most likely to convert into customers and help increase your business profits.

Ideally, you want to position your efforts someone in the middle of those two schools of thoughts about business Facebook Timeline page Followers. While you want to focus efforts toward appealing to your target market, the general public can become a great way to get information about your product and services to those who will fall into your target market. They will also create the intra-links within Facebook that will create more weight in the search engines, and boost your ratings in your Followers news feeds.
An example of considering who to target to gain Followers for your business Facebook Time page could be if you own a dog grooming service. The target market for your business would obviously be dog owners. However, there are many people in the general population that do not own dogs. Most people know someone who does own a dog though who they could refer your business to, or help your business become exposed to. Also, since you are a primarily local business, the bulk of your customers are going to be local patrons, unless you sell dog grooming supplies online. With this in mind, keeping your focus on building a local following, regardless of whether or not the Followers are dog owners could bring some welcome referrals your way.

When you have an idea of the markets you want to most focus on, you can start to create strategies to help encourage people to become Followers of your business Facebook Timeline page. The worst thing you could do is start posting “Like My Page” everywhere. With this in mind, when you consider using the “Suggest Your Page to Friends” feature on Facebook, do not just choose all your personal Facebook friends and spam them with the information. Choose friends that are all ready customers or would have a relevant reason to “Like” your page. Adding a personal note to your request is also helpful so people do not feel that you have randomly spammed them about your business Facebook Timeline Page.

Acceptable ways to invite people to become Followers to your business Facebook Timeline Page would be to include an invitation in your email newsletter or other email activities that you pursue. A blog post announcing your new Timeline page and inviting people to visit it is another acceptable way of encouraging people to become Followers. You can also add your Timeline page URL to business cards, fliers, sales circulars or even product packaging with a quick “Visit us on Facebook” blurb to invite people to become Followers. Even fast food chains do this on their food packages and it seems to get great results. Other forms of media are also a popular way of advertising your Facebook Timeline presence. This includes television and newspaper advertising.

Using social plugins called widgets on your business website that show your business Facebook Timeline page friends on your own business website will encourage people to click the “Like” button when they see that a good number of people all ready “Like” it. Adding a quick note above the widget asking people to click the “Like” button will further encourage them to take action.

Another popular Facebook feature to add to your own business website to help create engagement with your Timeline page is Facebook comments. With this, people can comment on pages, articles, blog posts, videos or any other content on your site by being logged into their Facebook account. Their comment will show up on your business website and on their Facebook account’s news feeds so their friends see it and might comment too.

Placing Facebook Ads is an affordable way to reach millions of potential Followers. This type of advertising is the most targeted traffic you can get. It is easy to place ads on Facebook too as they walk you through every step of the process to get started.

Another way to get Followers is to link your business Facebook Timeline page to other social media accounts. For example, linking to Twitter will help you cut down on how many social media sites you post at, because they will automatically cross post. You can also edit what gets cross posted such as Status Updates, Photos, Links, Notes and Events to make sure your content stays within your social media marketing strategy.

Make use of the “Share” button and share interesting posts from other Timeline pages you have followed through your business Facebook Timeline page to help gain additional exposure that will encourage others to like your business Timeline page. Make sure to include a question or interesting comment and that whatever you are sharing will appeal to your Followers. This will show up on your page and the “Share” will show up on whoever’s post you shared, giving your Timeline page even more additional exposure.

As you continue to work on getting followers for your business Facebook Timeline Page, you will see that your efforts become easier as the Timeline page popularity grows. People like to “Like” pages that are well liked, so the more Followers you get, the more Followers automatically begin to appear without you having to make as much effort for them.

Posted in: Facebook Marketing

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The latest mobile stats

We all know the mobile usage has been growing rapidly in the past few years, with the increasing popularity of smart phones. Surprisingly, the vast majority of companies still do not have a mobile-optimized website!

Here are a few more facts on mobile that you may find interesting:

1. Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag)

2. 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: Gomez)

3. 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: Gomez)

4. One half of all local searches are performed on mobile devices. (Source: Microsoft Tag)

5. The majority of us use their smart phones while at the store (Source: Google)

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Search Engine Optimization for Your Business Facebook Timeline Page

By now you should be getting an idea of how successful a well put together business Facebook Timeline page can be for your business efforts. More businesses than ever are considering their Facebook Timeline pages to be a second home page for their marketing, sales and lead generating presence on the internet with remarkable results. There is no reason you cannot set up your business Facebook Timeline page to do the same for your business.

Getting increased traffic to your business Facebook Timeline page requires a collection of elements including how captivating the images and content are, what value your Timeline page adds to Followers to want to pursue, and other best practices. Your own website can be dramatically affected by how well the business Facebook Timeline page does. One crucial element for all this success and business building is optimizing your business Facebook Timeline for the search engines. Facebook is also working on additional search engine optimization techniques. When you combine efforts of your own business to optimize your business Facebook Timeline page for Google, Bing, Yahoo Search and other major search engines, you will capitalize on a critical way of being found by those who are searching for you businesses products and services.

As mentioned before, the name you give your business Facebook Timeline page is important in order to appeal to Followers and for search engine optimization efforts. You want a name that clearly describes your products and services and contains your business name. You want to make sure it does not sound overly spammy or that you are blatantly advertising. Choose this name carefully and do not change it, because if you change it in the middle of the game, you will lose the entire search engine optimization efforts you had made up to that point. The search engines may also penalize you for changing the name, so it is best to put the forethought into it and then keep it as your first choice for the duration.

Using a clear definition and your business name for your Facebook page is important because if your page name is too generic, it risks being disabled for updates by Facebook. For example, if you are a car washing service, “Car Wash” would be too generic. If your business is a car washing service, and its name is “Sudzees”, Sudzees” would not clearly define what your business is about. If you combine the business name with the description, you could have a clear winner. Naming your business Facebook Timeline page “Sudzees Car Wash” would be an ideal choice. Combining them in this way will give them the unique name Facebook requires, and will also allow potential customers to know what you offer, as well as offering an important keyword about your business for search engine optimization efforts.

You do have the opportunity to choose a URL for your business Facebook Timeline page than is different than the name that shows up as your Facebook name. Reasons you may want a different name would be if someone already has your business name and you have to adjust it to be unique. An example would be if “CarSudzs Doggy Spa” had the name “CarSudz” for their URL. You could choose “CarSudz Car Wash”, “CarSudz Chicago” or something along those lines to have a unique URL that will also allow for people searching for car washes, or for your business in Chicago (Assuming your business is in Chicago) to find you easily. It will also aid in search engine optimization.

The “Basic Information” area in your business Facebook Timeline page account is important to fill out thoroughly and use keywords where possible. Choose the most closely matched category from the dropdown box of business categories and add everything that is possible to include in ways that will allow you to use additional keywords to explain your business. Make sure to fill in every blank.

The “About” area that gives you space to talk about your business is a crucial part of search engine optimization for your business Facebook Timeline page. Use keyword rich content in this area. Make sure it still reads well and is compelling for customers and potential customers to learn more about your products and services also. Normally, the best keywords for this area will be the same keywords and keyword phrases that you use at your own website. While you want to use the same keywords, you want to have unique content, so avoid copy and pasting your “About Us” from your own website in order to avoid posting duplicate content. This “About” box only allows you to use 250 characters so planning on how to work the keywords, in while comprehensively highlighting the information you hope to portray to the public, is important to become strategic about.
Make sure and include backlinks to your business’s website as often as possible in your business Facebook Timeline page content posts without going overboard or looking as if you are being overly-promotional. Ways you can do this is by posting links to blog articles, videos or other informational or entertaining content at your own website, or when you are adding milestones or history posts for your business. This will create additional weight for both your business Facebook Timeline page and your business website.

Make sure that these are relevant links to the post topic. An example would be if you are a landscaping business and post a picture of a new design for raised flower beds, you could link to an article to your website that talk about how to make raised flower beds with railroad ties or bricks. Also make sure that you do not post too many links all at one time or you could get penalized by the search engines. Posting them with relevant daily posts should be enough. If you have a collection of content you want to post that all includes backlinks, only upload a couple a day to avoid being penalized in the search engines.

Adding backlinks to your website at your business Facebook Timeline page does not have to be only done through posts on your wall or in the basic information area. If you have a discussion board you may find the opportunity to add links that point back to your site. Getting creative will help you discover other ways to add backlinks from your business Facebook Timeline page to your website.

When you are working on links, remember to put links on your website that point back to your business Facebook Timeline page. Along with Facebook “Like” buttons on your website’s pages, you can also add direct links to your Facebook page on your “Contact Us” page and other relevant pages, or in articles. This will give additional weight to both your business Facebook Timeline Page and business website.

The more Facebook followers you have for your business Facebook Timeline page the more intra-Facebook inbound links you will have pointing back to your Timeline page. Being able to help with search engine optimization is an important reason to pursue getting people to become followers of your page. It also makes your page visible to their friends to help get more people to your page. You can also include your business name in images and videos you upload by saving the files with your business name in them. These are not backlinks, but do carry relevancy with the search engines. When these videos or images are “Shared” and show up in Followers news feeds, it will further increase search engine weight.

When your business Facebook Timeline page is optimized for the search engines, you will notice more activity at both your Timeline page and your business website. Using the “About” box, Basic Information and posting content to your business Facebook Timeline page that uses keywords and keyword phrases will be time and effort well spent. These efforts will cut down on the amount of advertising that your business will need to do to keep exposure high for your products and services.

Posted in: Facebook Marketing

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Social Networking

Social media is one of the most cost-effective ways to connect with your customers, to keep your business in front of them in relevant ways. Social media tools make it easy for word of mouth marketing to help your business take off quickly and efficiently.

Success with this strategy involves building your business presence on social sites like Facebook and Twitter as well as publishing content on your site that engages your customers and encourages them to take action and to spread the word to their contacts as well.
Just a few benefits of having a social media strategy in place:

  • Build brand awareness and loyalty.
  • Relate with your customers and prospects in a way that is meaningful to them.
  • Gather market research quickly and easily.
  • Display your expert status online.
  • Enhance your customer support efforts.

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What Content Should I Post on My Facebook Business Page

Where most businesses get hung up and fail on Facebook is they come into it with the old marketing mentality and most of their posts are about marketing their services, announcing sales and asking people to check out their site. That mentality will kill your efforts quickly. Remember that Facebook is a social media platform. Therefore, you want to remain social. The popular rule of thumb is to keep at least 80% of your posts social, 10% marketing and information about your business and 10% announcing sales or other promotions.

One way to look at how to create content for your Facebook Timeline page is to think about going to a social networking party. If all you did was walk around and talk about your products and services, few people would ask you for your business card. Or, if you showed up, but just sat in the corner not talking to anyone, no one would learn about your products and services. The truly successful networking will be schmoozing, making small talk, bringing up compelling and interesting information and everyone will want his or her business card. Facebook is the same way, only you have to be successful at creating that personality by using words, images and videos.

So while you know the 80-10-10 rule, you also want to be very active in posting content. Three to four posts spread out throughout each day would be ideal, one a day would be minimally successful, and too many would irritate people. When people get irritated, they will “Un-Like” your page fast and possibly even complain about your business which is the last thing you want to have happen. Even with three to four a day, spread out throughout the day, if they are not thoroughly interesting, compelling and/or entertaining risk causing people to “Un-Like” your page. It would be best to just stick to one a day to avoid irritating your followers.

Knowing what to post everyday can be challenging when you know that your business needs to stay 80% social. The best thing to do is consider what your target market would be most interested in hearing about. If your business caters to moms, posting recipes or ideas for the home and garden are always well received. For further engagement, you can ask them to share their favorite recipes, or ask them questions about what their favorite meals are for the weekdays or weekend. If you are a service oriented industry, it may be trickier to know what to post every day, but there is sure to be some relative information that your target market would find interesting. Avoid trite and cliché posts such as “Happy Monday Everyone”, while a few Facebook users may enjoy that, the majority of them will see it as a pathetic attempt of your business to get their attention.

You can post comments with links to blog posts you create at your business blog, or other news or information that your target market would enjoy hearing about without coming across as “marketing” if you are conversational about it. Mentioning personal tidbits about yourself or your staff members will help followers know you better. Obviously, you do not want to go overboard on personal information, but comments such as “Mary won Employee of the Month and gets to leave early on Friday” with a picture of Mary grinning ear to ear with a thumbs up sign is whimsical and people will feel good about congratulating her which will bring some great interaction on your business’s Facebook page.

Videos are popular and choosing fun, yet appropriate, videos to post and share with your followers is always content that is well received. Quotes and sayings are popular too, but go lightly with those because they are overdone and people get tired of seeing them unless they are truly unique and captivating. When you find a great one, you will be amazed at how many of your followers will share it with their friends.
Any time your content is shared by your followers at your business Facebook page, a link will show up on their page, back to your page. You will be able to get additional exposure and followers to your page. People will also be more likely to comment on your content when it is posted if it is interesting to them. That will bring more popularity for your business Facebook page as well. Keeping this in mind, go for content that you think will be thrilling for your followers.
Along with consistent posting of content, responding to other’s comments of your posts, or posts on your business Facebook page by followers is critical. People want to know they are worth your time and responding quickly will allow them to feel that way. It will also help keep the conversation going, and show up on their page as well as your business Facebook page.

You can organize content in the admin panel to show up in your Timeline. Many posts you may want to hide after they have run their course, so six to eight weeks. Other posts you might want to change the posting date on to include them in more relevant parts of the Timeline history, and others you will want to highlight and keep up for a long time even if they are not directly relevant to your business history. For example, if a Follower posts a glowing testimony, mouse over the upper right hand area of the post. You will see a star. Click on that star and it will highlight the post, making it bigger, so it becomes more noticeable.

When you post consistently using the 80-10-10 rule, followers will get used to seeing your brand on their page. When they share it with their friends, their friends will get used to seeing your brand on their page as well. Your conversion rates will begin to improve and your business reputation will start to sky rocket.

Posted in: Facebook Marketing

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