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The Importance of Building Trust with Reputation Marketing

The Importance of Building Trust with Reputation Marketing

You might not know that there are many places out there where people can leave reviews telling their experience with your business.

Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away.

In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews.

Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are being left.

You should never let a bad review go unchecked. This can show people that you don’t care, and are likely guilty as charged. And some businesses have been completely destroyed by bad reviews.

Don’t let this happen to your business. Contact us now and let us help you with a solid review management strategy that will help you build trust with potential customers.

markus@onlinemarketdomination.com
Markus Loving

Posted in: Authority Marketing, Online Marketing Articles, Reputation Marketing, Uncategorized

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Is Your Business Website Fully Optimized for the User Experience?

Is Your Business Website Fully Optimized for the User Experience?

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy.

User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day.

If you have ever used your phone to browse websites online, you may have noticed that some websites are nearly impossible to read or navigate. The reason for this is because most websites are built from a perspective that someone on a computer will visit the site. The way users access a website has already changed drastically.

But design evolution isn’t only about having your website viewable on a mobile device. User optimization encompasses a lot of different factors. Some changes that have happened over the past couple of years include websites having fewer menu options, getting rid of the menu grid or ‘hamburger’ as it’s come to be known, getting rid of bad stock images, and moving the website to a more minimalistic design.

The majority of these changes came from designers and developers constantly redesigning and changing UX (user experience) elements to see how those new designs and changes worked. Big companies such as IKEA have moved to a more minimal design with fewer menu options making it easier for their visitors to quickly find what they need. But this optimization shouldn’t end there.

The future will likely bring more design trends making it easier for visitors to get what they are looking for quickly. After all, a good user experience drives conversions.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using?

Contact us now for an evaluation, and get your website fully optimized.

markus@onlinemarketdomination.com
Markus Loving

Posted in: Online Marketing Articles, Uncategorized, Web Design For Marketing

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