If generating leads and converting them into paying customers is the lifeblood of your business’s products and services, then you will want to utilize your Facebook Timeline page in order to generate as many qualified leads as possible. There is a variety of ways to do this and some will work out to be more effective for your particular business model than other ways are. It is best to continue to test and try out all the methods you can think of, keep an eye on your analytics and make adjustments accordingly until you find the perfect mix of ideas for your business to generate leads on Facebook.
Facebook ads are certainly one avenue to exercise when you want to generate leads for your business. Create specifically targeted ads to the demographics that are most likely to need your products or services. If you offer something for free such as a white paper or eBook that will attract the interest of your target market in the ad, interested potential customers will click on the ad in order to receive the free product. At that point you can have them fill out their name, email address or any other information you want from them. If you make sure the product is something that qualified leads would want, then that will help qualify them. For every person that requests the free product, you have a lead to add to your lead list.
Another way to generate leads is to get personal with new Followers of your business Facebook Timeline page. Make sure this message is not marketing or advertising or it will immediately turn off whoever just Liked your page. A welcome message letting them know that you are happy they are new friends will be excellent. Make sure and include a link to your website and the offer to your free white paper or eBook. If they sign up for the free product, you will know they are interested in learning more about your products and services.
Offer free events such as free ½ hour to hour long webinars that will talk about information that you know people who need your products or services would be interested in learning about. For example if your business is involved in the diet industry, a webinar about the latest quick and easy ways to get in shape, featuring an expert in the diet and fitness industry, would be a well attended webinar where you can collect all the information you need to generate leads from the webinar attendees.
Another way to create qualified leads is by starting discussion groups that your target market would be interested in participating in. Having an ongoing dialog will help you find leads through finding out who is in the market for your products or services.
By utilizing Facebook ads and creating events and interactive activities for your business Facebook Timeline page Followers, you will be amazed at how many qualified leads you will be able to generate. Remember not to blatantly advertise or market for leads though until you know for sure someone is interested. Then you can encourage them to sign up for a free product or sign up for your email newsletter. After you get the initial sign-up, you will be able to further advertise or market to them from that point, away from the social activities on Facebook.