FAQ

It was the mid-2000s, and there was a need in the marketplace for companies to have an advocate who understood technology and business. I could relate to what CEOs and business owners were going through on a day-to-day basis, building their businesses as they dealt with the challenges they faced to survive and thrive in the new digital age.

Consumers were changing how they made buying decisions. They relied more on the Internet to find what they needed, to help them validate who they were buying from, and to connect with businesses more effectively.

At this same time, the Internet was also leveling the playing field so that small and mid-size companies, if they leveraged their online presence, could go head to head with the big boys and, many times, crush them.

I was that this was an opportunity to create a unique business model where their technology expert understood the business and could speak to them in a language that wasn’t technical and, more so, help position them as an Authority in their particular marketplace in the online world.

That’s how our business got started.

We like to spotlight everything companies don’t need to spend their time, money, and resources on.

In the online world, there is so much noise; the latest and greatest tactic, that “great new thing” everyone’s doing, gimmicks galore, not to mention the shiny object syndrome. Business owners get lost, not knowing what they should do to get results online and leverage the Internet to achieve their goals.

I wrote the #1 best-selling book, “Demystified - The Business Owner’s Roadmap to More Customers, Clients, and Patients Online” because I wanted to pull back the curtain and take the mystery out of marketing on the Internet. I believe an educated client is the best client because they understand why we’re doing what we’re doing to help them grow their business. That’s why we spend so much time educating, whether it’s speaking to large audiences of business owners, conducting in-depth workshops, publishing articles, drafting white papers, writing books, or presenting webinars. The truth is that if business owners understand why specific strategies are being applied and how they get results, they are more apt to want to be a part of that.

Sir John Templeton, a self-made billionaire, said it best, “Outstanding performance cannot come from someone who is always part of the herd.” Our experience has shown that there is 20% that needs to be done, which gets 80% of the results. So that’s our focus - The 80/20 Principle. We call it the Authority Triangle(TM), and it’s a formula that gets results quickly while still keeping our eye on the long-term gain and staying power because with Google making as many changes as they do every year, it only makes sense to have that understanding built into our process.