Is Your Website Mobile-Friendly?

Just about everyone has some sort of mobile device, be it a tablet, smartphone or laptop.These people are also searching for a business that offers your services. If your site does not function properly on their variety of devices, they won’t waste time trying to make it work.

Test your web pages for mobile-friendliness here: https://search.google.com/search-console/mobile-friendly

A mobile website is one that has been designed to be responsive. This means the site can detect what kind of mobile device it is being viewed on. It then adapts itself to fit and function properly on the device.

Here are 5 reasons why you should have a mobile site:

1. Social media shares are huge on mobile devices because they are so easy to do. Your content, pictures, and videos will get shared more often because your website is readily accessible on mobile devices.

2. Google favors mobile-friendly sites in the search engines. That means they rank mobile-friendly sites higher.

3. A mobile-friendly site means more opportunity for sales. If the visitor’s experience on your site is fast and straightforward and NOT clumsy and difficult, of course, you will have a better chance of a sale.

4. Users on mobile are bigger buyers! Why? Because more often than not they quickly browse for what they want, checking for info before buying.

5. And finally, the most important reason is that most people now have a mobile device or two. Why ignore the majority of your customers?

Reach out to us if your website has mobile issues. Visit our website: http://onlinemarketdomination.com/.

Keyword Research is a Critical Success Factor in SEO

Keyword Research allows you to gain intelligence on the actual queries of your potential customers are using and how big the monthly search volume is for those terms. Through this research, it is easy to determine the keywords for your SEO campaign.

More than 80% of buyers research online before making a big purchase. If you have no idea what search terms they are using, then you don’t know what keywords to optimize for.

Keyword Research is a crucial process for any successful SEO campaign. Connect with us to learn more.

Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?

A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected.

And that only 15% of companies use advanced marketing tools, analytics, and practices widely for more effective marketing and sales efforts.

Are you in the 15%, or are you having trouble integrating advanced marketing tools and practices to your business?

On a scale of 1 to 10, with 10 being the highest, at what extent do you use advanced tools to maximize your marketing?

Let us know. Shoot us an email markus@onlinemarketdomination.com.

How Much Should Your Marketing Budget Be?

Do you have a set rule for marketing budget allotment?

Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set?

USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to smash it hard in the marketplace.

A survey from the CMO Council, on the other hand, comes with similar results with 74% percent of marketers allocating 4% to 6% of their annual gross revenue to marketing, while only 2% apportion more than 20%.

The size of your marketing budget will fuel your marketing efforts, and so if you’re in a very competitive industry, and most especially if you’re in the early stages of your business, then you should really have a strong budget.

How do you structure your marketing budget?

Reach out to us and get some advice.

7 Digital Marketing Trends You Should Act On

Have you ran a digital marketing campaign for your business before? What tactics and channels did you use?

Here are 7 digital marketing trends you should know:

– Content marketing is still the dominant technique.
– Top 3 B2C content priorities: a) providing engaging content, b) utilizing visual content, c) measuring content results.
– Facebook posts with images still perform better than posts without images.
– Tweets with images still get more engagement than tweets without images.
– Infographics perform better than any other type of content.
– Visual UGC (user-generated content) is more engaging than brand-produced photos.
– The demand for interactive content is increasing.

Do you agree with these points?

Do you think these tactics will impact your business?

Let us know what you think.

Are you using Facebook to promote your business?

A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents.

Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%.

72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%.

Are you actively promoting your business on Facebook?

Top 3 Challenges to Tracking Digital Marketing ROI

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue.
Aligning KPIs to revenue.
Tracking leads to revenue

Are you having the same challenges?

Do you find a compelling reason to learn more about this?

Contact us and get advice.
markus@onlinemarketdomination.com

Your Business Needs SEO, Whether You Understand its Complexity or Not.

Does SEO Confuse You?

You are not alone.

SEO is a complex process, indeed. Google has over 200 ranking factors!

Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study:

– Between the top 3rd and 20th position in Google search results, there is a 45% difference in content length.
– Between the 1st and 10th positions, there is a 10,000 difference in referring domains.

Content and backlinks are extremely important in SEO.

Reach out to me if you need SEO explained to you from a perspective that you care about without the technobabble. That is, how it will affect your bottom line.

Generate Leads for your Small Local Business Today!

Make your business visible online, and you will get a larger share of customers.

Operating a small and local business doesn’t mean you cannot increase your customers and scale.

Get a Website. Don’t you have a website yet? Where have you been all this time? From plumbers to dentists, the local handyman to big engineering firms – they have websites. Your website will be your 24/7 storefront.

Make sure that your website is mobile-friendly. You are increasingly using your mobile phone when searching for a product or service, right?

Get some Traffic with SEO. Many of your potential customers probably do not know that your business exists. However, when they go to Google searching for a product or service they need, which you offer, and finds you because you’re doing SEO — then bingo!

Make sure that your SEO is well-planned with a comprehensive blueprint to ensure ROI.

Get on Social Media. Many more of your potential customers may find you in social media. When a recent customer following you in social media likes or shares an article, a photo, or a video you posted, then that post will be visible to their friends – who might as well try out your product or service.

Become active on at least 4 social media channels. Your potential customers are actively using more than one.

Capture and Nurture. Capture your leads through an opt-in form on your website and nurture them through email marketing.

Be on top of mind all the time to your potential customers by constantly communicating with them through email. Once they need something you offer, boom, you got a customer.

There you have it. 4 simple steps.

Follow me, and we’ll guide you along the way. Contact Markus Loving at markus@onlinemarketdomination.com.

Good news for business owners in the travel and hospitality industry!

Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.

Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.

The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.

The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.

How’s your revenue forecast?

Need help boosting digital marketing for your travel or hotel business?

What’s your plan of action? Contact us through http://onlinemarketdomination.com/, or shoot us an email at markus@onlinemarketdomination.com.