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Catch More Customers with a Customer-centric Web Design

Catch More Customers with a Customer-centric Web Design

You’ve done your research, you know what customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*.

Now the only question is, do you have a customer-centric website where your products can be promoted and showcased?

If the answer is no, then there are some factors you need to consider when designing a site such as…

1. Buyer’s persona – who’s the target audience for this product? Who would realize its value the most?
2. Buyer’s journey – what does your customer have to go through to finally get your product in their hands?
3. Ease-of-use – ultimately, is the website for your product easy to use? Or is it fraught with hard to navigate pages that could put buyers off?
4. Answers questions – Are there plenty of chances to learn more about your product in an easy, accessible way? Don’t be vague, customers want to know what they’re buying.

These factors and more should all be considered when designing a website where your products will be sold. Want to learn more? We’d be glad to help.

Contact us
markus@onlinemarketdomination.com
Online Market Domination

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12 Ways to Promote Your Business in 140 Characters or Less

12 Ways to Promote Your Business in 140 Characters or Less

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business. We at Online Market Domination are equipped with the knowledge and resources to help you reach your customers through Twitter.

Here are 12 ways to get started in promoting your business on Twitter today!

1. Implement Twitter Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Twitter Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

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Welcome a Grimace with a Smile

Social media allows so much information to be at our fingertips.

It allows business owners to connect with potential customers in new and exciting ways.

It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those opinions will be negative.

We want to make sure you know just what to do with the inevitable happens so that your customers keep coming back.

The first thing to do when you see a negative review is to take a step back. Never respond in the heat of the moment. Never indulge in an angry flash. Compose yourself and address the review in a cool, calm and collected manner.

Also, work to identify authentic bad reviews from those who are just “trolling” looking to waste your time. If a review is unnecessarily inflammatory, profanity-laden or unintelligible, odds are the reviewer is just targeting you for argument sake. In these situations, the best thing to do is just step back and let it go.

Once you’ve identified true reviews, start by acknowledging the mistake and apologizing. Sometimes a simple sorry is all the reviewer needs to hear. At the end of the day, consumers want to know they matter and that they are not just another number. Demonstrate this with a polite and sincere apology.

Even if it wasn’t your mistake, it doesn’t hurt to say that you feel sorry about the misunderstanding or bad experience.

Next, see if you can make it right. Is there something that can be done to fix it? If not, offer other perks or benefits, such as free shipping or a discount in the future. Also, make sure you’ve identified an accountability process to make sure it doesn’t happen again.

Finally, thank the customer for taking time to leave feedback. Feedback gives you the tools you need to improve to become a better business.

Addressing bad PR is easier when you have our marketing team on your side. Contact us today to learn more about our services.

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Reputation Marketing and How It Can Affect Your Business

Creating and maintaining a positive reputation for your business is a vital and important aspect in creating a loyal customer base while building your brand.

No major successful or popular brand started out and became successful with a negative reputation. In fact, the reputation of a business has been proven to have a significant influence on customer loyalty, satisfaction, and trust.

Customer retention is something that the majority of big and successful companies thrive on. Customers that are happy are more likely to be return customers who spend more money, and in turn, tell their friends and family about their experience.

Having a reputation marketing strategy in place should be the first thing your company focuses on when building your reputation.

More and more businesses are encouraging their customers to go online and post reviews about their experiences. There are many big review sites out there and the data you get from them can be invaluable to your reputation marketing campaign.

Managing these review sites builds trust and authority for your brand and shows your transparency and accountability. Getting feedback about your business and your brand provides you with valuable insights on where your business is falling short, and how you can improve. Even good feedback can be improved on.

Believe it or not, there are many companies that have failed due to having a bad reputation, and either not knowing, or not doing anything about it until it was too late.

On the other hand, it’s worth mentioning that companies with a good reputation financially outperformed companies with bad reputations in every way.

With a good reputation marketing strategy in hand, your business will benefit from higher brand equity, exponential growth, and a flood of loyal customers with increased customer lifetime value worth 10 times as much as their first purchase.

Don’t wait. Take control of your reputation marketing strategy today, and get started building your businesses trust, brand, and reputation today.

Send me an email markus@onlinemarketdomination.com now to get started.
Markus Loving

Posted in: Online Marketing Articles

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How Online Review Sites Place a Huge Impact On Businesses

How Online Review Sites Place a Huge Impact On Businesses

Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business.

Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites.

Business reviews are more important now than ever for several reasons. It might come as a surprise to find out that business reviews for some sites now show up in the top search engine results for that company.

For example, try doing a search such as reviews for ‘company name’ and look at the results. Review sites such Angie’s List, Google My Business, Facebook, Yelp, Foursquare, Yellow Pages, and Better Business Bureau are going to show up at the top of the list due to the ranking power of a website that gets thousands of visitors leaving comments about ‘x-brand’ company.

Moreover, it’s clear that business reviews aren’t going anywhere. In fact, they are becoming more and more popular.

That is why it’s more important now than ever to get involved and build a presence in the online review community. These types of reviews are invaluable to any business for many different reasons. If you get good reviews, then you can look at those and see what you are doing right that makes your customers happy.

On the other hand, negative reviews can show you where you need to improve, and you can either defend yourself online if you’ve done nothing wrong, or you can make things right with an unhappy customer — which shows that you are accountable and genuine.

This builds trust and authority for your small business and also confidence in any future customers that might be looking at how you handle complaints.

The one thing that you don’t want is to have unmanaged online negative reviews without taking the necessary action. This will hurt your business.

Anyone knows that having a good reputation can drive conversions. And with so many businesses out there competing for business, it’s a good idea to manage your online reviews.

If you would like to know how to take control of your online reviews, and how to get started building your businesses trust and authority, then contact us and we’ll help get you started.

markus@onlinemarketdomination.com
Markus Loving

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9 Ways to Improve Your Web Design

9 Ways to Improve Your Web Design

What makes an effective web design?

Is it the visual elements, or is it the functionality?

Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 10 ways to improve your existing website to ensure you are getting the most bang for your buck.

Purpose and Function

An exceptional website has a clear purpose, and the function is evident and intuitive. The design of every element and how they come together as a whole should be derived from the purpose and function of the website.

Communication and Interaction

Internet users want information quickly. To ensure you are providing lightning-fast information, you should be clear and concise, using headlines, and subtitles to provide valuable information. Links to the email address or contact form, live chat, and feedback form should also be easily accessible.

Intuitive Navigation

Navigation is a core element in which your website is built upon. The navigation should make sense to your visitors whatever path they wish to take. Navigating from point A to C based on the customer’s journey should flow smoothly without any barriers or friction. Ensure your customers can find the information they are looking for within 3 clicks or less.

Design Consistency

Each design element should match throughout the entire website. This means your headlines, colors, and so forth should all have the same look and feel. Take the time to plan out every detail to ensure your message is consistent throughout.

F-Pattern design & Grid-Based Layout

Ensure your page elements are arranged in a way that is natural for the eye. Studies have shown that people view pages in an “F” shaped pattern. Arrange your content based on a grid to create content that is both aligned and balanced.

Typography and Readability

The text is one of the most vital elements to a website, providing users with necessary information, and providing content for SEO. Create visually engaging type by using attractive and readable typefaces.

Color palette and imagery

Use a well thought out color pallet to enhance your user’s experience. Use contrasting colors for the background and text, while implementing vibrant colors for buttons and headlines to draw the user’s attention.

Mobile-friendliness

The number of devices that users are viewing websites from has increased dramatically over the past few years. Ensure your website is built with a responsive layout.

Loading speed

Take the time to ensure your website is loading at lightning speed. User’s hate when it takes more than just a few seconds to load a page.

Learn more by contacting us at markus@onlinemarketdomination.com.

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How Optimizing Your Websites and Landing Pages Will Increase Conversions

It might surprise you to know that a lot of business owners don’t optimize their websites.

And when we talk about optimization, we are not just talking about the speed of your website, although that is a big factor when it comes to the impatience of today’s web surfer.

In fact, everything on websites and landing pages can be optimized and refined so that they will increase conversions.

Speed should be the first thing that you look at, although it is probably the easiest thing to fix if there is a problem. You’ve got 3-6 seconds before a user will think there is something wrong with the page, or maybe that the page is down. You probably understand this if you are looking for something and have landed on a slow loading page before.

The next thing to take into consideration with speed is the headline or the first thing that a visitor sees when they hit the website or landing page. Another 0-8 seconds and if you don’t have the right headline, that potential customer is gone and searching somewhere else. Split testing headlines should be on top of your list.

You should always be testing, and if you find a winner, you don’t stop there. Website owners that get twice the sales are always optimizing headlines and copy.

Other things that you can do is take a look at your copy or your sales pitch. Customizing your sales pitch can increase conversions because it gives your visitor a more personalized experience. Make sure you are offering unique value to that potential customer. Offer something of value right up front, don’t waste the visitors time. Time is valuable and many people have a shortage of time and don’t want to waste time looking for what they need.

Offering something for free is another way to optimize for conversions, especially if you are getting their email in the process. There is almost no better way to get someone interested in what they are looking for than to offer them part of the solution for free, and then ask them what email you can send their free information to. Make that offer limited so they realize it’s not going to be around forever.

Optimization could also include features such as live chat. Live chat is great because if a customer doesn’t see something, and they see a chat box, they are more likely to try and ask about what they are looking for using a chat feature.

Exit overlays should be your last ditch effort to get the customers attention. Again, by telling a potential customer something like ‘Wait, don’t leave empty-handed, let us give you ‘insert product name’ for free just for visiting. You would be surprised how many conversions this will likely bring you.

This is just a small sample of some of the things you can do to optimize your website and landing pages for increased conversions.

If you would like to learn how to increase conversions for your website or landing pages, contact me at
markus@onlinemarketdomination.com

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5 Ways To Use Reviews as Marketing Content!

If you are struggling with coming up with content for your marketing, then look no further!

Your reviews can be a source of inspiration.

Reputation Marketing

Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers, clients and patients.

We know you are busy so we compiled a list of tips you can begin using:

  1. Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer: Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.
  2. Create a story-line around a sequence of reviews and publish it as an article – Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company.
  3. Create videos based on your reviews – We Love This Strategy: Showcase your 5 Star Reviews in a short 45-60 Review Commercial.  Another version of this is to create short videos thanking your customers for their positive reviews.
  4. Post your positive reviews on your website: Feature your positive reviews on the front page of your website.
  5. Post your positive reviews on social media: Post your positive reviews on social media for everyone to see. Better yet, turn your positive 5 Star reviews into Image memes and post those.  People love pictures and images.

Want to learn more? Don’t hesitate to call or email us with your questions.

847-238-2768, markus@onlinemarketdomination.com

Posted in: 5 Star Reputation, Online Marketing Articles, Reputation Marketing

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How Video Marketing and YouTube Can Help Your Business Boom

How Video Marketing and YouTube Can Help Your Business Boom

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too.

YouTube Marketing

But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base.

Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network!

And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can!

Video Marketing Ideas For You To Use

Unsure how to use YouTube to your advantage? Here are some ideas to get you started:

1. How-to Videos or Tutorials
2. Customer Testimonials
3. Product-in-Action Videos (Demo Videos)
4. Product Spotlights or Special Offers
5. Product Comparisons
6. Behind-the-Scenes Videos
7. Contests

New to video marketing? Want to make sure you’re getting the most from YouTube?

We can help!

Contact us at markus@onlinemarketdomination.com to learn more about utilizing YouTube.

Posted in: Online Marketing Articles, Video Marketing, YouTube Marketing

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The Importance of Building Trust with Reputation Marketing

The Importance of Building Trust with Reputation Marketing

You might not know that there are many places out there where people can leave reviews telling their experience with your business.

Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away.

In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews.

Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are being left.

You should never let a bad review go unchecked. This can show people that you don’t care, and are likely guilty as charged. And some businesses have been completely destroyed by bad reviews.

Don’t let this happen to your business. Contact us now and let us help you with a solid review management strategy that will help you build trust with potential customers.

markus@onlinemarketdomination.com
Markus Loving

Posted in: Authority Marketing, Online Marketing Articles, Reputation Marketing, Uncategorized

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