The Voice of Your Customers is a Valuable Marketing Tool

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Reach out to us at markus@onlinemarketdomination.com.
Markus Loving
Online Market Domination

The Why and How of LinkedIn for B2B Leads

It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites.

However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn!

Unlike the other social media channels out there, LinkedIn was specifically designed for business leaders to share ideas and make connections.

Studies have shown:

1) 92% of B2B Marketers leverage LinkedIn over all other social platforms.
2) 79% of B2B Marketers view LinkedIn as an effective source for generating B2B leads.
3) 80% of B2B leads come from LinkedIn.
4) 43% of marketers say that they have sourced a customer from LinkedIn.

So hopefully those statistics have pointed out to you why using LinkedIn is an effective choice for your business. Now, let’s focus on how you can best utilize the site.

Just showing up to the party isn’t enough, you are going to have to enter the conversation. In order to do that your company needs to begin posting engaging content for your target decision makers to read and share. Here are three points for you to think about regarding LinkedIn content:

1) 94% of B2B marketers use LinkedIn to distribute content

Businesses are sharing tons information with one another and making connections. It is time for you to join in and boost your visibility by posting useful content for your future customers.

2) 10 pieces of content are consumed before a purchasing decision is made.

People are constantly taking in information and researching before buying, especially on LinkedIn. Now through the content you post, your business has a direct way to speak into their decision-making process.

3. LinkedIn SlideShare reaches 70M unique visitors a month.

The site is now among the top 100 most-visited websites in the world. The audience is already right there for you to reach out to!

We are ready and willing to help you create and post content that is going to make valuable connections and grow your business!

Contact us today at markus@onlinemarketdomination.com

Catch More Customers with a Customer-centric Web Design

You’ve done your research, you know what customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*.

Now the only question is, do you have a customer-centric website where your products can be promoted and showcased?

If the answer is no, then there are some factors you need to consider when designing a site such as…

1. Buyer’s persona – who’s the target audience for this product? Who would realize its value the most?
2. Buyer’s journey – what does your customer have to go through to finally get your product in their hands?
3. Ease-of-use – ultimately, is the website for your product easy to use? Or is it fraught with hard to navigate pages that could put buyers off?
4. Answers questions – Are there plenty of chances to learn more about your product in an easy, accessible way? Don’t be vague, customers want to know what they’re buying.

These factors and more should all be considered when designing a website where your products will be sold. Want to learn more? We’d be glad to help.

Contact us
markus@onlinemarketdomination.com
Online Market Domination

12 Ways to Promote Your Business in 140 Characters or Less

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business. We at Online Market Domination are equipped with the knowledge and resources to help you reach your customers through Twitter.

Here are 12 ways to get started in promoting your business on Twitter today!

1. Implement Twitter Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Twitter Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

How Online Review Sites Place a Huge Impact On Businesses

Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business.

Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites.

Business reviews are more important now than ever for several reasons. It might come as a surprise to find out that business reviews for some sites now show up in the top search engine results for that company.

For example, try doing a search such as reviews for ‘company name’ and look at the results. Review sites such Angie’s List, Google My Business, Facebook, Yelp, Foursquare, Yellow Pages, and Better Business Bureau are going to show up at the top of the list due to the ranking power of a website that gets thousands of visitors leaving comments about ‘x-brand’ company.

Moreover, it’s clear that business reviews aren’t going anywhere. In fact, they are becoming more and more popular.

That is why it’s more important now than ever to get involved and build a presence in the online review community. These types of reviews are invaluable to any business for many different reasons. If you get good reviews, then you can look at those and see what you are doing right that makes your customers happy.

On the other hand, negative reviews can show you where you need to improve, and you can either defend yourself online if you’ve done nothing wrong, or you can make things right with an unhappy customer — which shows that you are accountable and genuine.

This builds trust and authority for your small business and also confidence in any future customers that might be looking at how you handle complaints.

The one thing that you don’t want is to have unmanaged online negative reviews without taking the necessary action. This will hurt your business.

Anyone knows that having a good reputation can drive conversions. And with so many businesses out there competing for business, it’s a good idea to manage your online reviews.

If you would like to know how to take control of your online reviews, and how to get started building your businesses trust and authority, then contact us and we’ll help get you started.

markus@onlinemarketdomination.com
Markus Loving

9 Ways to Improve Your Web Design

What makes an effective web design?

Is it the visual elements, or is it the functionality?

Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 10 ways to improve your existing website to ensure you are getting the most bang for your buck.

Purpose and Function

An exceptional website has a clear purpose, and the function is evident and intuitive. The design of every element and how they come together as a whole should be derived from the purpose and function of the website.

Communication and Interaction

Internet users want information quickly. To ensure you are providing lightning-fast information, you should be clear and concise, using headlines, and subtitles to provide valuable information. Links to the email address or contact form, live chat, and feedback form should also be easily accessible.

Intuitive Navigation

Navigation is a core element in which your website is built upon. The navigation should make sense to your visitors whatever path they wish to take. Navigating from point A to C based on the customer’s journey should flow smoothly without any barriers or friction. Ensure your customers can find the information they are looking for within 3 clicks or less.

Design Consistency

Each design element should match throughout the entire website. This means your headlines, colors, and so forth should all have the same look and feel. Take the time to plan out every detail to ensure your message is consistent throughout.

F-Pattern design & Grid-Based Layout

Ensure your page elements are arranged in a way that is natural for the eye. Studies have shown that people view pages in an “F” shaped pattern. Arrange your content based on a grid to create content that is both aligned and balanced.

Typography and Readability

The text is one of the most vital elements to a website, providing users with necessary information, and providing content for SEO. Create visually engaging type by using attractive and readable typefaces.

Color palette and imagery

Use a well thought out color pallet to enhance your user’s experience. Use contrasting colors for the background and text, while implementing vibrant colors for buttons and headlines to draw the user’s attention.

Mobile-friendliness

The number of devices that users are viewing websites from has increased dramatically over the past few years. Ensure your website is built with a responsive layout.

Loading speed

Take the time to ensure your website is loading at lightning speed. User’s hate when it takes more than just a few seconds to load a page.

Learn more by contacting us at markus@onlinemarketdomination.com.