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Is Your Business Anti-Social? Putting the ‘Social’ Back into Social Media Marketing

Is Your Business Anti-Social? Putting the ‘Social’ Back into Social Media Marketing

If you’re among the business owners who are posting and sharing content through Facebook, Twitter, and other social media platforms, then you’re off to a good start.

But if you’re not getting the results you’re looking for, chances are that’s because your social media isn’t actually very social. Posting and sharing content just isn’t enough!

However, how do you put the ‘social’ back in social media and take your social media marketing game to the next level? By creating opportunities for your customers to get involved in the conversation and get to know you and your brand.

1. Post conversational status messages.

This will humanize your brand. Remind people that your business is run by individuals who care about their products and their customers, not by some faceless corporate machine. Allow your customers to connect with you on a human level.

2. Post videos of yourself talking to your target customers.

As a business owner, showing your face builds trust and, again, humanizes your brand.

3. Ask questions. Hear their story.

Ask about their needs and get feedback on your products or services. The exchange will benefit both you and your customers. You’ll be helping your customers feel like they are a valued part of your business, and as a business owner, you will gain valuable insight about your target customers.

4. Respond to comments.

Being social means engaging in a two-way conversation. When your customers reach out to you, make them feel heard and keep them engaged by responding thoughtfully to their comments.

Do these things, and your business will not only have gone social, but it will start taking off.

Need help? Contact us at markus@onlinemarketdomination.com

Posted in: Online Marketing Articles, Social Media, Social Media Marketing

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10 Highly Effective Ways to Promote Your Business with Social Media

Are you putting social media to work for your benefit? Follow these 10 strategies to reach social media success!

1. Choose the Right Platforms

Every business is different. Make sure you consider both your customers and your business. Find out what social media sites your audience uses most, and think about which sites are the best fit for your products, too.

2. Create Unique Content for Each Platform

Your customers use different social media sites for various reasons and purposes. Make sure you’re crafting content that reflects the strengths of each platform.

3. Create a Social Media Calendar

Get organized by creating social media calendars to help you post consistently and effectively.

4. Optimize Post Times & Frequency

For that calendar, make sure you incorporate the best times to post on each site and the optimal frequency of posts.

5. Encourage Engagement

Make sure your social media is social! Interactive posts will encourage your customers to engage with you.

6. Target Your Social Media Outreach Expertly

Go for quality over quantity with your outreach: utilize your business advocates, peers, and “big fish” influencers to your advantage.

7. Avoid Over-Promote Your Brand

Don’t give in to the temptation to directly promote yourself every time. Some experts recommend the 1-in-7 rule: for every 1 openly promotional post, make 6 content posts.

8. Share Video

Visual content, especially video, is a proven attention-grabber.

9. Build a Community Around Your Brand

Another common pitfall is trying to get the most followers possible. Instead, we recommend you focus on cultivating a loyal, engaged customer base.

10. Provide Value to Your Followers

To keep them engaged, give your customers something useful, whether you entertain or inform them. This will help you gain followers and spread your content to a wider consumer base.

For more information or assistance with social media marketing for your business, contact us today at markus@onlinemarketdomination.com or 847-238-2768!

Posted in: Online Marketing Articles, Social Media, Social Media Marketing

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Whoa! 10 Easy Ways to Boost Your Business on Social Media

Whoa! 10 Easy Ways to Boost Your Business on Social Media

Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media.

1. Use attention-grabbing headlines. Why did you decide to read this article? It probably had something to do with the headline. Headlines that start with an exclamation, or “How to…” or “# Ways to…” or that ask a question that your customers might ask themselves tend to get the clicks you’re looking for.

2. Use images, animated gifs, and memes. Posts with visuals perform better, period. Memes and gifs can also bring humor into the mix and increase the chance that your audience will share your content.

3. Create and share videos. Over 100 million hours of videos are watched on social media every day. Get your piece of the pie!

4. Don’t only post your own content. Curate and share content made by others that you think your followers will enjoy. That way, with less work, you get more content and your audience gets added value.

5. Post more often. Making frequent posts boosts your organic growth.

6. Share an excellent piece of content more than once. That’s right: it’s okay to post the same material multiple times if you vary the accompanying message, and it can get you up to 31.5 times the number of click-throughs as posting once.

7. Use hashtags. They can double your #engagement rate! #omd

8. Tag people and businesses you quote or reference. When you tag someone, like a guest blogger, they usually respond or repost, getting you more exposure.

9. Optimize your posting times. Schedule your social media messages to post at peak times to increase your reach.

10. Recycle your evergreen content. Some content doesn’t have an expiration date. If it’s timeless, share it again later!

We know that as a business owner, you’re busy. If you don’t have time to beef up your social media marketing, we can help! Contact us today for more information.

Posted in: Social Media

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LinkedIn for Gold

Aometimes your business grows in a monumental way from a one-time event. You make a deal with a new customer, engage a business coach, come up with the next great idea, and BOOM! Success! Well, maybe only in business fairy tales.

You may be sitting on a goldmine in your LinkedIn account. It just may take some time to mine. Here are some tips for connecting, gradually, with your contacts:

  • Message them when you have something relevant to share with them
  • Ask for their expert opinion
  • Use LinkedIn Answers – questions to spur conversation
  • Follow and interact on Twitter
  • Meet in person if possible

Need help getting started on LinkedIn? Just ask! We’re here!

Posted in: LinkedIn Marketing, Social Media

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