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How Video Marketing and YouTube Can Help Your Business Boom

Posted by Markus Loving on January 4, 2019

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too.

YouTube Marketing

But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base.

Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network!

And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can!

Video Marketing Ideas For You To Use

Unsure how to use YouTube to your advantage? Here are some ideas to get you started:

1. How-to Videos or Tutorials
2. Customer Testimonials
3. Product-in-Action Videos (Demo Videos)
4. Product Spotlights or Special Offers
5. Product Comparisons
6. Behind-the-Scenes Videos
7. Contests

New to video marketing? Want to make sure you’re getting the most from YouTube?

We can help!

Tags: Video Marketing, Video Marketing Ideas, YouTube Marketing

Posted in: Online Marketing Articles, Video Marketing, YouTube Marketing

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The Importance of Building Trust with Reputation Marketing

Posted by Markus Loving on January 3, 2019

You might not know that there are many places out there where people can leave reviews telling their experience with your business.

Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away.

In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews.

Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are being left.

You should never let a bad review go unchecked. This can show people that you don’t care, and are likely guilty as charged. And some businesses have been completely destroyed by bad reviews.

Don’t let this happen to your business. Contact us now and let us help you with a solid review management strategy that will help you build trust with potential customers.

markus@onlinemarketdomination.com
Markus Loving

Posted in: Authority Marketing, Online Marketing Articles, Reputation Marketing

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Taking Advantage of Reputation Marketing to Gain Customer Trust

Posted by Markus Loving on January 1, 2019

Happy New Year!

I thought I’d start out 2019 with the focus that I believe every business needs to have – What’s my online reputation and how do I leverage those 5 Stars with Reputation Marketing?

Reputation Marketing

Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust.

And if you aren’t taking advantage of online review sites for your business, you could be missing out on gaining more customers and clients.

Having a good reputation marketing strategy where you have someone manage the aspects of online reviews can be very rewarding especially when it comes to building trust for your brand.

Getting listed on these review sites is the first step in wowing potential customers, and at the same time showing these future prospects that you care about your brand, and care about customer experience. If you don’t do this, your competition will, and are already likely taking advantage of getting positive reviews and building a 5 star reputation.

If you are interested in getting started on improving your online reputation, then contact us today.

Don’t wait a minute longer to find out that your business has unchecked reviews online. Take control of your reputation marketing strategy now.

Contact us at markus@onlinemarketdomination.com and we will help you get started with 5 easy steps to immediately improve your business reputation.

Markus Loving
markus@onlinemarketdomination.com

Tags: 5 Star Reputation, Reputation Marketing

Posted in: 5 Star Reputation, Authority Marketing, Online Marketing Articles, Reputation Marketing

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How to Drive More Foot Traffic to Your Local Business with an Online Presence

Posted by Markus Loving on December 17, 2018

There are many things you can do to get more traffic to your door.

One of the things that are surprising is that many local physical businesses don’t have, or don’t think they need local SEO, such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices more than ever.

People use their smartphones to do everything from ordering pizza, to finding out who has the best price on the car part they suddenly need. And while this is just a small example, you may or may not be surprised that many people go online to check to see if a business has what they need, what the prices are, if they are currently open.

They do these things before deciding to drop by a store!

There are many things that a local physical business can start doing besides having a website online so that they can be found easily by new prospective customers. Getting yourself listed on Google My Business is free, and the page is likely to get indexed very quickly since it is Google.

The next best thing to do is get listed on local directories and review sites. Many people are using these sites to check business reviews and will be able to find your business quickly.

Some other things that you want to be sure to do are building links from local news sources, establishing partnerships with other businesses and of course, utilizing search engine optimization using locally targeted keywords which very well could be easy to rank for.

If all this sounds great to you, and you need more information on how to get started, then contact us now, and we can help you get your business in the important places that matter most and help increase your foot traffic.

markus@onlinemarketdomination.com
Markus Loving

Posted in: Authority Marketing, Google Local, Google My Business, Local SEO, Online Marketing Articles

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BrightLocal Report: Ask, and You Shall Receive Reviews

Posted by Markus Loving on December 5, 2018

Do you have customer reviews for your business?

Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them.

Here are some of the report’s key findings:

1) 7 out of 10 consumers will leave an online review if they’re asked to.
2) 50% of consumers have been asked to leave a review about a business and actually did leave a review.
3) 20% of consumers asked to leave a review did NOT leave a review for that business.

In short, you can give your customers the opportunity to leave you valuable feedback by simply asking them to leave you a review. Odds are, they will, and then you can use this feedback to promote your reputation.

This report shows the enormous potential of reputation marketing.

It’s important for every business to have a reputation marketing strategy in place to capitalize on it.

Online Market Domination can help you navigate best practices to use reputation marketing to your business’s advantage.

Posted in: 5 Star Reputation, Authority Marketing, Reputation Marketing

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How to Leverage Digital Word-of-Mouth Marketing for Your Business

Posted by Markus Loving on November 4, 2018

Many businesses seem not to be taking advantage of online word-of-mouth marketing.

In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings.

One thing to remember when it comes to word-of-mouth is that friends and family will believe what they hear from each other over any other form of advertising. Word-of-Mouth has moved to the digital realm.

Online review sites exist for a few reasons, but one of the most popular reasons is that these reviews attract a lot of attention to businesses they are written for, and people love to read reviews.

They especially like to find reviews on a business they are thinking about doing business with. And some businesses have taken advantage of this situation like Zappos.com.

Zappos decided to do something different than other big companies and instead of spending tons of money on advertising, they invested that money into creating an exceptional customer experience by having the best customer service they could offer.

The result has been nothing short of amazing as Zappos is well known for providing the best in customer service. The reviews they get drive their bottom line because those happy customers leave reviews, and those reviews get read by other prospects. Not to mention that this form of promotion costs less to manage than other forms of advertising.

If you want to learn how to take advantage of Digital Word-of-Mouth marketing, then contact Online Market Domination at markus@onlinemarketdomination.com and we will show you how to get started building your company reputation in 5 easy steps.

Posted in: Authority Marketing, Online Marketing Articles, Reputation Marketing

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Your Business Website is Your Foundation for All of Your Digital Marketing

Posted by Markus Loving on October 19, 2018

Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it right.

So what are the things that every successful digital marketing hub has? Well for starters, this is the place where the business begins to build its’ brand and reputation. And everything that involves the brand should be here such the core message or mission statement of the company, the source of the business information including the location, the management, the employees, and the expertise of the business team that is building this brand.

Of course, your business might be different, and you may have a small team offering products or services. Or it may be just you offering a product

In this case, you would build up on why your product is better, or where your service is better than ‘company-x.’ Building your brand all starts here on your web property.

But this is just the beginning of having a solid foundation for your ‘digital marketing hub’. A good way to look at this is from a customer or visitor standpoint. Does your website have everything that the customer needs including answering questions about the product or service that you offer?

Do you have complete product or service guides online, and are those guides being regularly updated? And do you have product guides and tutorials setup for buying customers?

Many online businesses have different products or offer different services, and those could include customer education, or supplying how-to guides.

Having lead generation is another important aspect along with being able to find that business on social networks. This is important because many businesses use these social networks like Twitter, Instagram, and Facebook to keep their customer base updated on new products or services that the company offers. And there is so much more.

If after reading all this, you must feel overwhelmed, don’t worry. We can guide you through the process of making sure your website is fully utilized for your business, and it’s optimized to increase conversions.

Send an email now to markus@onlinemarketdomination.com and let us know how we can help you today.

Posted in: Online Marketing Articles, Website Marketing

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Is Your Business Anti-Social? Putting the ‘Social’ Back into Social Media Marketing

Posted by Markus Loving on September 8, 2018

If you’re among the business owners who are posting and sharing content through Facebook, Twitter, and other social media platforms, then you’re off to a good start.

But if you’re not getting the results you’re looking for, chances are that’s because your social media isn’t actually very social. Posting and sharing content just isn’t enough!

However, how do you put the ‘social’ back in social media and take your social media marketing game to the next level? By creating opportunities for your customers to get involved in the conversation and get to know you and your brand.

1. Post conversational status messages.

This will humanize your brand. Remind people that your business is run by individuals who care about their products and their customers, not by some faceless corporate machine. Allow your customers to connect with you on a human level.

2. Post videos of yourself talking to your target customers.

As a business owner, showing your face builds trust and, again, humanizes your brand.

3. Ask questions. Hear their story.

Ask about their needs and get feedback on your products or services. The exchange will benefit both you and your customers. You’ll be helping your customers feel like they are a valued part of your business, and as a business owner, you will gain valuable insight about your target customers.

4. Respond to comments.

Being social means engaging in a two-way conversation. When your customers reach out to you, make them feel heard and keep them engaged by responding thoughtfully to their comments.

Do these things, and your business will not only have gone social, but it will start taking off.

Need help? Contact us at markus@onlinemarketdomination.com

Posted in: Online Marketing Articles, Social Media, Social Media Marketing

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4 Warning Signs that Your Website Needs a Redesign

Posted by Markus Loving on June 8, 2018

Here at Online Market Domination, we want to make sure your business looks irresistible online. Our experts have compiled a list of 4 warning signs that your website might need a total redesign.

1. Your site takes more than 3 seconds to load

If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.

2. Some of the features or content do not display properly

Check your website regularly to make sure logos, photos, and outside links are working properly.

3. Your site is difficult to view and navigate on mobile

Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.

4. You’re Not Seeing Any Business Results.

Is your website bringing in leads and sales? If not, then it is definitely time to consider a redesign.

If one or more of these 4 warning signs apply to your website, give us a call today and let our experts help you create the best version of your website.

847-238-2768
markus@onlinemarketdomination.com

Posted in: Web Design For Marketing

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What You Should Know About the Latest Design Trends for 2018

Posted by Markus Loving on February 1, 2018

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years.

We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design.

Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for.

Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for.

The changes that do make it easier, and give a great experience are things like; better use of negative space, using bold and expressive typography instead of heavy loading images that eat up bandwidth for the user, using cinemagraphs instead of static images or full blown videos.

There are some other cutting-edge design tricks like scroll triggered animation such as the new Mac Pro on Apple’s website.

Another thing you can do is create a website application hybrid. A good example for this would be Pinterest. When going to the Pinterest website, users are asked if they want to download the application because ‘Pinterest is best viewed with our application’. And applications are amazing because they can learn and react to each user’s preferences and styles. And of course, Facebook is also another example of taking the desktop website and converting it to an interactive application.

Other things like Intelligent Conversation Bots who can answer questions like: what your store hours are, or what your prices are. You would simply type in the URL where you want to go, and then have a conversation with a virtual helper on that website. It’s fairly high tech stuff that you will likely see more of soon. You will want to take advantage of these new design changes because they will ultimately drive more conversions, and you will have happier customers.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using?

Tags: 2018 Marketing Trends

Posted in: Web Design For Marketing

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