Archive for Online Marketing Articles

Why Facebook Timeline is Important to Your Business

With over 850 million Facebook users, and a projection of having a billion users by the end of this summer, it just makes sense that your business would want to gain exposure by having a Facebook Page. Your business Facebook page is the perfect accompaniment to your business website and is the number one social media networking website that you should focus your social media marketing on.

Going where customers and potential customers go is another important reason why your business should have a Facebook Timeline page. Showing your target market that you are a progressive business, worthy of their patronage is to show them that your business is innovative and can keep up with the times. When customers and potential customers see that you have a Facebook Timeline Page, your business will become immediately viewed as an established business and more viable resource than it would be without one.
The majority of Facebook users check their Facebook accounts everyday and stay logged in to their Facebook account at a minimum of twenty minutes a day, with an impressive number of users that check Facebook consistently throughout the day into the evening. There is simply no better place to establish your brand that will get the same level of attention from the most users than on Facebook.

Facebook users are also all ages and with a broad variety of socio-economic backgrounds. Whether your business targets youth and teens, young adults, middle aged adults, or even senior citizens, you are sure to find millions of potential customers in your target market that use Facebook. With the mix of personal Facebook users, media, other businesses, and even government entities, your business has the gamut of staying engaged with the largest varieties of the population available.

Because of Facebook and other social media sites, people are becoming conditioned to expecting to have a social relationship with businesses they patron. If you are not socially connected, you will not be considered by the majority of social users because they will not feel like they know the personalities behind the business. That “personality behind the business” is becoming much more important to portray in order to win the trust and patronage of new customers. As all marketers know, people prefer to do business with people they know, Facebook is a powerful medium in allowing those important introductions.

With all these important reasons for having a Facebook Timeline page for your business, including increased exposure and advanced engagement opportunities, it just makes sense to put the time and effort forth into creating a Facebook Timeline page for your business.

Posted in: Facebook Marketing, Online Marketing Articles

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Introduction to Facebook Business Timeline

Facebook rolled out the Facebook Timeline pages for businesses at the end of February, 2012. Facebook likes to refer to this new page as “Mission Control for your Business Facebook Page”.  It’s the core page to interact with new and potential clients and customers and includes a host of features never included on Facebook before this latest update.

New to Facebook Business Pages is the large cover Photo

One major change is the addition of a cover photo to the Timeline Page. This image can be used to highlight anything you like about your business and will be the first noticeable thing that visitors to your page will see. While the profile picture is still published, as before, it is smaller and featured in the bottom left hand corner of the cover photo.

Underneath the images is a bar that features views and apps and a link to your “About Us” page. To the left is the link that allows people to click through to your “About Us” page. To the right on this bar, you can choose which apps show up, such as a map of your location, product pages or any other pages that are included in your Facebook business page. Beneath the views and apps bar, to the left, is a composer bar that you can upload photos, post comments or upload videos that will show up on that page, and on follower’s news feeds. The left hand side also includes pinned posts, allowing you to highlight what you or others post on your wall. This highlighted post will show up on top for about seven days at the top of your page.

To the right, underneath the views and apps bar, is a friend activity box that shows a particular number of profiles that follow your Facebook business page. Below that are other posts you have made. If you have a Pinterest account linked, that will show up there and other activity from your wall will also show up in this area. The Timeline page gives you options of making posts larger or smaller, you can star posts to further highlight them and create milestones.

The great part about the Timeline page is you can create a story of the history of your business.

The great part about the Timeline page is you can create a story of the history of your business. You can choose which posts show up on this Timeline page and which posts will only show up in your news feeds. The Timeline has options of going all the way back to 1800, so including a rich history of your business is possible back to that point.

For businesses, the Timeline Page is like a quick view of your products, services, branding and company culture. Adding visually rich images will captivate visitor’s attention and encourage them to “Like” your Facebook page so you can further engage with them.

The new Admin Panel that is included with the Facebook Timeline page for businesses will appear at the top of the page, but only admins will see this area. This allows for easier management of the page including notifications of activity that allow for quick responses. Insights can be reviewed at a glance to see page performance information for marketing and analytics purposes. Messages also show up in the Admin Panel so they can be responded to easily and conveniently.

There are other management tools included in the Facebook Timeline pages for business that allow you to manage the content and marketing for the page. An activity log management tool allows you to view all activity, even hidden posts. This allows you to arrange them according to how you want them to appear on your Timeline. You are able to change the date of the posts, star, hide, or delete posts, and filter by type of posts.

While there is a bit more of a learning curve to using Facebook Timeline Pages for your business, the opportunities are much larger to effectively market to and track customers and potential new customers. You can use your Facebook Timeline Page for a variety of business and marketing operations including lead generation and customer service. Overall, your business will become more successful as it gets more acclimated to the new Timeline page and how to utilize it to its full potential.

Posted in: Facebook Marketing

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What Is Link Building?

Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.

Reciprocal links or link exchanges is the process where two webmasters agree to show the other’s link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.

There are many advantages of link building.

  1. Link building helps in getting quality traffic from relevant sites which increases sales.
  2. Also when there will be high quality incoming links the site will also be seen as a valuable resource.
  3. Link building helps in creating awarness, visibility and credibility of your site.
  4. The site also obtains wider search engine exposure.
  5. It also helps the website get indexed by search engines.

Today links have become important for all websites and they are worth the money. In fact, there are several companies dedicated to selling links (as opposed to companies that you can pay to do link building for you).


2014 Update:

With many of the changes to Google’s Search Engine Algorithms, Link Building if done wrong can actually hurt your website’s rankings.  Make sure you read our upcoming article on this topic for more details.

Posted in: Online Marketing Articles

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